WILD STICKERING - WAGRAM MUSIC - ABOU TALL - PARIS

From The Shin Sekai to Paris Centre

Former member of the French hip-hop duo The Shin Sekaï with Dadju, Abou Tall is taking flight to a solo album. The first EP of his next album, "Paris Centre" is a real ode to the Paris where he grew up. Attached to his city, the artist has invaded the whole capital with street signs bearing the effigy of his new track.

Implanted by the Urban Act team, these street signs simply read "Paris Centre, Abou Tall" and were the subject of an unprecedented campaign in the rap world. Visible since October 2019, the 250 plaques have caught the attention of passers-by.

Placed in all the districts of the capital, Abou Tall's plaques, which hijacked typical Parisian urban signage, allowed for a statement that was both very subtle in content and extremely impactful in form.