Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
Former member of the French hip-hop duo The Shin Sekaï with Dadju, Abou Tall is taking flight to a solo album. The first EP of his next album, "Paris Centre" is a real ode to the Paris where he grew up. Attached to his city, the artist has invaded the whole capital with street signs bearing the effigy of his new track.
Implanted by the Urban Act team, these street signs simply read "Paris Centre, Abou Tall" and were the subject of an unprecedented campaign in the rap world. Visible since October 2019, the 250 plaques have caught the attention of passers-by.
Placed in all the districts of the capital, Abou Tall's plaques, which hijacked typical Parisian urban signage, allowed for a statement that was both very subtle in content and extremely impactful in form.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.