UNSIGNED ADVERTISING DEVICES TO SPREAD A RUMOUR
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WHAT IS RUMOR MARKETING?
Rumour is the oldest media in the world. It's a rumor that runs, spreads and carries an idea or a "what's being said", which it is difficult to know what is true and what is false.
A marketing campaign based on the natural character of rumor plays as a virality, and spread quickly on a large scale. Its objective is to transmit unverified and sometimes unverifiable information to create a viral effect with the target. A questioning phenomenon will arise and intrigue the public concerned on social networks. The brand will then benefit from the rumor, will enjoy a resonance and an increased notoriety once the reveal is announced, if any.
Rumour is a mean of communication that feeds on word of mouth, and which can take on a very large scale. This method will give your brand a strong amplification with the target and a virality on social networks when the message is adapted and efficient. Social media are volatile and difficult to control, it is this effect that rumor marketing is looking for, a propagation of information to make it one of the most shared topics that will promote the success of an original advertising campaign to achieve the greatest diffusion of your advertising message or the expected objectives.
Rumor marketing is a strategic issue, this rather rare concept that can be orchestrated in two phases (teasing and reveal) allows you to convey a message in a differentiating and creative way to give strength to your campaign and promotion, depending on the content, a collective emotion, or even an adhesion or rejection of the rumor.
The Urban Act agency accompanies you in the reflection and implementation of campaigns that are part of the marketing of rumors. The mastery of its codes and the specificities of this process must be perfectly apprehended in order to conceive these atypical devices in order to create, diffuse and amplify an idea, a news, a trend, ... a rumor.