Brand experience
Play Two
Talking about love
Old school American car dressed with flowers. . . a visual gimmick Tayc can't do without! Present in his video clip "Le temps", main element of the cover of his...
Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
FORGING A LASTING EMOTIONAL BOND WITH THE SHOPPER IS TO GET HIM/HER INTO THE BRAND'S HISTORY AND UNIVERSE FOR GREATER LOYALTY AND ADHESION
#Eventmarketing #Experienced #MadeToMeasure
The Brand Experience feature allow you to generate qualified point of contact by creating positive and striking emotions.
Creativity has become fundamental in the way brands speak out to seduce shoppers, promote immersion and give them the opportunity to share the event.
A scenario of the experience taking the form of a demonstration, an initiation, a game, ... in line with the objectives of the campaign and the brand identity.
The activation of a Brand Experience must be created and produced by considering environmental issues and the advertisers' CSR policy.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.