Crisis Communication
Crisis communication responds to a delicate or even critical situation of a brand that can be shaken by a context or an event which is difficult to go...
Drive-to-Store, Web, Event
The principle of drive to store, event, web consists in setting up actions aiming at orienting the shopper towards a meeting point with the brand, it...
Grand Public Event
A grand public event serves as a brand strategy to increase awareness among the target audience by offering them a differentiating and affinity experience.
Product Launch
The product launch carries a fundamental stake, that of its adhesion by the consumer, the setting up of a marketing plan for the launch of a product...
Brand Awareness
Brand awareness is an attempt to establish the brand, its identity and its universe in the shopper's mind in a sustainable way to make this brand a...
Commercial Operation
A commercial operation can take many forms and respond to the most varied brand strategies. Its primary objective is to perform well in reaching out to the...
Store Opening
A store opening is an occurance that is particularly important and represents one of the most strategic challenges for a brand in its development and its...
Pop-up Store
The pop-up store is based on the principle of a point of sale or temporary happening, it is set up as part of a brand event, and meets the need for...
Differentiation Strategy
The differentiation strategy is based on the need for brands to emerge through original advertising devices, their creative, atypical, disruptive, out of...
Teasing Reveal Strategy
The teasing reveal strategy allows the orchestration of an advertising campaign to maximize its emergence, its adhesion and to arouse the greatest interest...
Street Marketing x Alcohol
Combining street marketing and alcohol brand communication allows these advertisers to speak out in a more creative, original and free way, while taking...
Test Product
The product test allow the shopper to get to grips with the product, which encourages better promotion, appropriation and adhesion to the brand and its...
