Event sampling
Prada
At the heart of people's lives
When know-how meets expertise, the collaboration between Prada, Parisian bakeries and New York grocers "feels like" evidence. To promote Prada's new Fall 2021...
Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
Event
Sampling
IT HELPS TO CREATE INTEREST AND OFFERS A STIMULATING RESONANCE BOTH DURING THE ACT OF PURCHASE AND BY WORD OF MOUTH
#MarketingEvent #Proximity #Impactful
Proximity
Event Sampling offers the possibility to approach and seduce the shopper in a privileged moment of proximity that few media can offer.
Creativity
Event Sampling allows immense creativity due to the multitude of possibilities offered by the urban environment.
Amplifier
The event-based dimension of this sampling reinforces the attraction of the exposed public and induces its sharing on Social Networks and the viral amplification of the campaign.
Brand content
Event Sampling promotes the creation of branded content that will be shared by the shopper, it feeds brand preference.
AGENCY EXPERTISE
- Advice on operational strategy: context, objectives of the operation (notoriety, drive to store, ...), scripting of the speech.
- Target profiling: age, gender, traffic and consumption habits, places of concentration and approach method.
- Advice on the right adaptation of the message according to the target, its codes and the most relevant sampling event.
- Design a program on the ideal format of samples and their packaging (goodies, products, discount coupons, gift traffic, promotional offers, etc ...).
- Mapping of the field of action: typology of sample distribution locations, definition of the installation process, timing for the realisation.
STRENGTHS AND HIGHLIGHTS
- A tailor-made and unique operation that arouses emotion and brand preference.
- Coverage of specific networks such as chain stores, shopping malls, schools and universities, etc...
- The creation of content to nourish a digital universe and create a link with its community.
ECO-RESPONSIBILITY
- Use of flexible materials without heavy metals certified PEFC 100% or rigid materials 100% PVC-free for visibility supports.
- Solvent-free printing.
- Traceability: post-operation cleaning and recycling of supports.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.