Event sampling
Prada
At the heart of people's lives
When know-how meets expertise, the collaboration between Prada, Parisian bakeries and New York grocers "feels like" evidence. To promote Prada's new Fall 2021...
Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
IT HELPS TO CREATE INTEREST AND OFFERS A STIMULATING RESONANCE BOTH DURING THE ACT OF PURCHASE AND BY WORD OF MOUTH
#MarketingEvent #Proximity #Impactful
Event Sampling offers the possibility to approach and seduce the shopper in a privileged moment of proximity that few media can offer.
Event Sampling allows immense creativity due to the multitude of possibilities offered by the urban environment.
The event-based dimension of this sampling reinforces the attraction of the exposed public and induces its sharing on Social Networks and the viral amplification of the campaign.
Event Sampling promotes the creation of branded content that will be shared by the shopper, it feeds brand preference.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.