
Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
STREET MARKETING COMPRISES OF VARIOUS OUT OF HOME SOLUTIONS AIMING TO RAISE AWARENESS, CHALLENGE AND SEDUCE AN INCREASINGLY DEMANDING, OVEREXPOSED AND SATURATED AUDIENCE.
STREET MARKETING DEVICES CAN TAKE MULTIPLE SHAPES, FROM THE MOST ORIGINAL TO THE MOST UNEXPECTED, THE AUDIENCE IS BOTH A SPECTATOR AND PARTICIPANT, THERE IS NO CREATIVE LIMIT WHEN IT COMES TO DESIGNING STREET MARKETING OPERATION.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.