Event
Aircall
Welcome to Berlin!
For the opening of their new offices in Berlin, Aircall called on Urban Act to set up an atypical device inspired by the Berlin emblem, the bear. Set up at the...
Phygital
BORN FROM THE SYNERGY BETWEEN PHYSICAL MARKETING AND DIGITAL MARKETING
#Digital #Amplification #MarketingViral
WHAT IS PHYGITAL?
Phygital defines the continuity and complementarity that exist between a physical and a digital device. The devices can complement each other, respond to each other, propagate, and extend the reach of the campaign.
Phygital allows advertisers and brands to take advantage of the best of both worlds to create new, immersive, and creative interactions with the consumer. It is highly conducive to brand emergence and viral marketing! Furthermore, Phygital places the target audience at the heart of the advertising device, turning the latter into an ambassador of the brand for better propagation of the campaign and amplification of the message.
The brands are always seeking for new ways to create new interactions with the public and extend their communication on various media. Phygital makes use of participatory platforms such as Tik Tok, Instagram, Snapchat, FB, but also of digital terminals and touch screens to break the boundaires between the physical and digital worlds. It is part of a cross-channel strategy favoring proximity and affinity with a new hyperconnected generation!
Digital
Phygital allows brands to unlock the digital potential of a campaign, to enhance its content and boost its visibility online.
Amplification
The Phygital extends the visibility of a physical device to the Social Networks, amplifying the reach of the campaign.
Community
Being a digital communication media, Phygital primarily relies on the commitment of the online community and its expectations in terms of content creation.
Brand content
Phygital encourages brand appropriation by an unexposed audience, nurtures communities, and creates ready-to-share branded content.
The main challenges of Phygital are to create meaningful interactions with the target audience and to extend the visibility of the device out of its physical boundaries. Digital technology offers real-time, immersive, and experiential tools for brands to share their universe and news with the online community.
The Urban Act agency supports your brand in the conception, creation, and deployment of your phygital devices through various media activations such as Wild Posting, Wall Covering, Mural Painting, Commercial Animation, etc.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.