Wild posting
Saint Laurent
Mirror, my beautiful mirror
To celebrate the return of public fashion shows, Saint Laurent pulled out all the stops for the presentation of its new Spring-Summer collection for men. For...
Differentiation
Strategy
DIFFERENTIATION ALLOWS A GREATER EMERGENCE OF A DEVICE
#Creative #Innovative #Disruptive #BrandContent
WHAT IS A DIFFERENTIATION STRATEGY?
The differentiation strategy is based on the creation of innovative, engaging and tailor-made devices to respond to the need of advertisers to stand out in their market and make a difference in the value of their brand universe vis-à-vis their competitors.
Get out of the frame, don't be like the others and offer a new experience in the world's largest media, the street! Reach a new target, in a different way thanks to innovative, impactful and audacious devices. Street Marketing allows a better differentiation strategy through the creativity of the supports and activations proposed, notably by relying on original, out of the norm, less expected, less conventional devices, they promote more affinity, more links with the advertiser for a better attribution to the values and the brand identity.
Creativity
The Differentiation Strategy calls for greater creativity in advertising devices to create a link and grow customer relationships.
Emerging
The Differentiation Strategy is based on marketing tools and techniques that allow a greater emergence for more noticed speeches.
Affinity
The Differentiation Strategy is based on the idea of new interactions with the shopper for a better affinity associated with the brand.
Customization
The Differentiation Strategy is part of the customization and uniqueness of a campaign, for greater consumer adherence to the brand.
Differentiation strategies carry increasing stakes for brands; they create value, emotion and allow brands to promote the greatest adherence conducive to brand preference. Differentiation strategies can take many forms, Street Marketing allows a multitude of options for alternative and disruptive communication.
The Urban Act agency has been offering campaigns aimed at a differentiating strategy for more than 20 years. It has the greatest expertise in this singular market, whether through experiential devices, commercial animations or more disruptive and atypical devices such as Video Projection deployed in the street in XXL formats or Wall Covering.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.