DIFFERENTIATION ALLOWS A GREATER EMERGENCE OF A DEVICE
#Creative #Innovative #Disruptive #BrandContent
WHAT IS A DIFFERENTIATION STRATEGY?
The differentiation strategy is based on the creation of innovative, engaging and tailor-made devices to respond to the need of advertisers to stand out in their market and make a difference in the value of their brand universe vis-à-vis their competitors.
Get out of the frame, don't be like the others and offer a new experience in the world's largest media, the street! Reach a new target, in a different way thanks to innovative, impactful and audacious devices. Street Marketing allows a better differentiation strategy through the creativity of the supports and activations proposed, notably by relying on original, out of the norm, less expected, less conventional devices, they promote more affinity, more links with the advertiser for a better attribution to the values and the brand identity.
Differentiation strategies carry increasing stakes for brands; they create value, emotion and allow brands to promote the greatest adherence conducive to brand preference. Differentiation strategies can take many forms, Street Marketing allows a multitude of options for alternative and disruptive communication.
The Urban Act agency has been offering campaigns aimed at a differentiating strategy for more than 20 years. It has the greatest expertise in this singular market, whether through experiential devices, commercial animations or more disruptive and atypical devices such as Video Projection deployed in the street in XXL formats or Wall Covering.