When are we meeting?

Urban
Cello


AN EPHEMERAL PANORAMIC VIEW OF THE CITY AT THE HEART OF SHOPPERS' JOURNEYS AND MEETING POINTS

#WildDisplay #Happening #Visibility #Cellograffiti


The Urban Act agency presents here a not very widespread medium that allows to install large format wild posters on a transparent canvas as close as possible to the flows and movements of shoppers, an unexpected installations for a reinforced pleasure.
Proximity
Proximity

The Urban Cello is located in high-traffic neighborhoods and favors a very close proximity to the shopper.

Creativity
Creativity

The Urban Cello offers many possibilities in terms of mechanics or graphic treatment, posters, live performance of graffiti artists, animation, ...

Emerging
Emerging

The Urban Cello allows extremely emerging points of visibility with regard to the formats implemented and the proximity to the audiences.

Participation
Participation

The Urban Cello can be used as an anchor point for a participative device integrating artistic performances like dance, graffiti, ...

NATIONAL AND INTERNATIONAL OUTREACH

A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.