AN EPHEMERAL PANORAMIC VIEW OF THE CITY AT THE HEART OF SHOPPERS' JOURNEYS AND MEETING POINTS
#WildDisplay #Happening #Visibility #Cellograffiti
The Urban Cello is located in high-traffic neighborhoods and favors a very close proximity to the shopper.
The Urban Cello offers many possibilities in terms of mechanics or graphic treatment, posters, live performance of graffiti artists, animation, ...
The Urban Cello allows extremely emerging points of visibility with regard to the formats implemented and the proximity to the audiences.
The Urban Cello can be used as an anchor point for a participative device integrating artistic performances like dance, graffiti, ...
Traceability: post-operation
cleaning.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.
