THE ART AT THE SERVICE OF BRANDS FOR AN INSPIRING, ENGAGING AND EMERGING COMMUNICATION
#Art #BrandContent #ViralMarketing
WHAT IS ARKETING?
Marketing is defined as the analysis of consumer needs and the set of means used by advertisers to influence the behavior of individuals and respond to consumer desires. It is more and more participative and social thanks to digital and Social Networks.
Brands are constantly seeking to emerge and make a lasting difference. It is the quest for this desire for emergence that drives advertisers to leave the traditional advertising channels and renew themselves. Today, art is an alternative to sublimate the content and campaigns of brands. Arketing is defined as the appropriation of art by brands. The works can be integrated and associated to a popular image or art for a specific campaign. Advertisers collaborate with artists to create dedicated artworks and sublimate their brand campaign or event.
Arketing offers a creative richness by associating major artistic fields to the brand identities of advertisers.
Arketing is part of the customization and uniqueness of a work, an artist, a brand and its visual identity.
The artistic dimension of Arketing promotes the appropriation of brand content by the exposed audience and feeds brand preference.
The Arketing dimension of a campaign makes it easier to share it spontaneously on Social Networks for a viral amplification of the campaign.
Arketing has become a strategic issue, this differentiating concept, which creates value and collective emotion, allows brands to no longer simply pass on an advertising message but to enhance an identity associated with a creative and artistic cultural content.
The Urban Act agency accompanies you in the reflection, conception and production of Arketing devices which aim to sublimate a campaign or a brand, to promote the greatest interest of the exposed audiences and the best social resonance that results from it.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.
