Universal Music Group
Be “born this way”
There was no more obvious way to celebrate the 10th anniversary of this cult album than to return to the community that made it so successful. Lady Gaga has...
AN EVENT TO LEAVE ITS IMPRINT IN THE COLLECTIVE MEMORY
#Affinity #Proximity #Events
WHAT IS A GRAND PUBLIC EVENT?
For a brand, a grand public event aims to forge deep links with its target audience by immersing them in a story, a universe, a message to live an outstanding experience. By relying on this strength of experience, advertisers stand out and create a close link with your audiences, the first step in a long-lasting relationship.
This direct contact with the target audience allows you to stand out from your competitors thanks to the originality, innovation, unexpected and freedom of these participatory events. It helps to promote and enhance the value of a brand. The public can in this way know the activity, the products and share the advertiser's values.
Promote a brand, a name, an image, a product... The grand public event meets various objectives by creating a moment of exchange and adhesion with the target. The city, the street is a huge playground offering unique opportunities to federate the public. Events can take various forms: interactive, DOOH or Monumental. These tailor-made devices can be treated in different ways to match brand objectives and values.
Grand public events allow meetings with the target audience and create a long-lasting and privileged link for a greater affinity associated with the brand.
The grand public event is designed to promote the strongest interaction between the brand and the consumer, the experience is at the heart of the meeting.
The grand public event allows the creation of branded content that will then be shared and propagated by the exposed audience, it feeds brand preference.
The event for the general public must be imagined and produced with environmental issues and CSR policy in mind.
The general public event is a strategic challenge, creating a link and affinity par excellence, it allows brands to spread a commercial speech and to create great proximity by highlighting the company's culture, including its particularities and points of differentiation.
The Urban Act agency assists brands in the creation of events for the general public, from the design to the realization of the event and by integrating tailor-made systems for a greater enhancement and emergence of the brand, particularly in urban areas and as close as possible to urban flows and the movements of shoppers.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.