Display board
Vueling Airlines
Vueling is back in business
Now that the health restrictions have been lifted, Vueling is inviting the French to travel on low-cost flights. In order to support this non-media campaign, the...
Condamnés
« Par jugement du 28 août 2024, le tribunal correctionnel de Paris a condamné la société URBAN ACT et son dirigeant pour la commission des délits d’apposition de publicités non conformes au règlement local de publicité ou illicitement apposées sur un site patrimonial remarquable ou sur des édifices classés, de juin 2017 à juin 2021. La société a été condamnée à l’amende maximale d’un montant de 37500 euros. Une peine financière a également été prononcée envers son dirigeant. Le tribunal a prononcé ces peines au vu des multiples avertissements par les autorités administratives dont la société URBAN ACT n’a tiré aucune conséquence, démontrant son mépris pour la règlementation relative à la publicité dans l’espace public. Le tribunal a ordonné la publication de cette condamnation à titre de peine complémentaire. »
Display
Board
AN ADVERTISING SUPPORT ALLOWING STRONGLY EMERGENT AND HYPER-TARGETED POSTER CAMPAIGNS IN URBAN AREAS
#WildDisplay #Geomarketing #Impact
Proximity
The Display Board allow you to implement a poster campaign in the city center with a very close proximity to the shopper, with in display at the heart of the urban flows.
Impact
The Display Board promotes an unparalleled emergence on the street, making the poster campaign a must.
Hypertargeting
The Display Board offers ultra-geolocalized installations to respond to the most specific targeting issues.
Eco-responsibility
The Display Board is a support produced with recycled high-density paper, at the end of the campaign the posters are removed and put in a recycling bin.
AGENCY EXPERTISE
- Consulting around a tactical and punctual strategy in different phases with the specificities of this prop up, from creation of the campaign and messages, to its drop off and action plan.
- Targeting an area, a population by marking a territory with the signs and colors of the brand.
- Grouping of the Display Board device as a series of events to create an unavoidable event due to its power and its proximity to the public.
STRENGTHS AND HIGHLIGHTS
- Possibility of covering specific networks by hyper targeting: chain stores, shopping malls, schools and universities as well as all types of events.
- Enrichment and variation of formats, methods of implementation on urban supports and operation all according to the target and expected effects.
ECO-RESPONSIBILITY
- Use of recycled card paper or cardboard without heavy metals certified PEFC 100%.
- Solvent-free printing.
- Traceability: post-operation cleaning and recycling of campaign materials.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.