Mascot
Selectour
La rose des vents fait son Opéra
Voyage au centre de Paris pour Tourexcel. Pour être au plus près de sa cible, Tourexcel et Urban Act ont imaginé un dispositif de mascotte et de distribution de...
Mascot
A SUPPORT THAT CREATES EMOTIONS
#StreetMarketing #EmotionalMarketing #BrandNotoriety
Affinity
A natural booster of the emotional bond between the brand and its public, the Mascot Animation is a formidable support that creates a bond and affinity.
Incarnation
This device consists in staging the physical incarnation of a brand, a product or a character by offering the possibility to the public to meet him/her.
Mascot
Processing of a mascot in 3D to create a human-size model of the character and its associated costumes.
Brand content
A concept with the ability to create branded content ready to share on Social Networks to amplify visibility and nurture brand preference.
AGENCY EXPERTISE
- Reflection on the objectives of the operation and the relevance of producing an event associating a mascot in the urban space: principles, objectives, key messages.
- Scripting of the event according to the theme: brand event, product launch, crisis communication, rebranding, ...
- Advice on the implementation of this device: original choreography, interactive animations, brand staging, creation of the mascot (advice on its production), ...
- Mapping of the field of action: analysis of the typologies of places of animation according to the defined objectives in order to maximize the success of this Street Marketing operation.
STRENGTHS AND HIGHLIGHTS
- A great proximity creating emotion with the target.
- Event support to other Street Marketing or Event Marketing systems.
- Digital Affinity for content generator.
ECO-RESPONSIBILITY
- Use of soft materials without heavy metals certified PEFC 100% or rigid materials 100% PVC free for visibility supports.
- Solvent-free printing.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.