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Appropriation of Urban Materials


THE ART OF APPROPRIATION

#GUERILLAMARKETING #CREATIVE #VISIBILITY


The agency Urban Act offers through this display the opportunity to surprise city dweller’s journey by using the street as a media in its own right and a field of unlimited creative expression.
Proximity
Proximity

Appropriation of Urban Materials offer the opportunity to get very close to the consumer and provoke interest and seduction.

Creativity
Creativity

Appropriation of Urban Materials allow brands unlimited creative expression in their advertising strategy.

Affinity
Affinity

Appropriation of Urban Materials are affinity processes par excellence, the brand is exposed in a creative and aesthetic way.

Eco-responsibility
Eco-responsibility

Appropriation of Urban Materials are designed and deployed with environmental issues and advertisers' CSR policies in mind.

NATIONAL AND INTERNATIONAL OUTREACH

A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.