Appropriation of urban materials
Oceansapart
Sport in perspective
Along the steps of the Alexandre III bridge, a long, athletic climb was put into perspective. Oceansapart extends its campaign in the form of a staircase...
THE ART OF APPROPRIATION
#GUERILLAMARKETING #CREATIVE #VISIBILITY
Appropriation of Urban Materials offer the opportunity to get very close to the consumer and provoke interest and seduction.
Appropriation of Urban Materials allow brands unlimited creative expression in their advertising strategy.
Appropriation of Urban Materials are affinity processes par excellence, the brand is exposed in a creative and aesthetic way.
Appropriation of Urban Materials are designed and deployed with environmental issues and advertisers' CSR policies in mind.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.