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Appropriation of Urban Materials

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THE ART OF APPROPRIATION

#GUERILLAMARKETING #CREATIVE #VISIBILITY


The agency Urban Act offers through this display the opportunity to surprise city dweller’s journey by using the street as a media in its own right and a field of unlimited creative expression.
Proximity
Proximity

Appropriation of Urban Materials offer the opportunity to get very close to the consumer and provoke interest and seduction.

Creativity
Creativity

Appropriation of Urban Materials allow brands unlimited creative expression in their advertising strategy.

Affinity
Affinity

Appropriation of Urban Materials are affinity processes par excellence, the brand is exposed in a creative and aesthetic way.

Eco-responsibility
Eco-responsibility

Appropriation of Urban Materials are designed and deployed with environmental issues and advertisers' CSR policies in mind.

AGENCY EXPERTISE

  • Provide advice on the customization of street furniture based on the objectives and messages of the campaign: light poles, benches, guardrails, stairs...
  • Reflect on the different opportunities offered by the urban space in terms of customization and re-adaptation.
  • Select strategic locations favoring high visibility and exposure for the deployment of the device.
STRENGTHS AND HIGHLIGHTS

  • A multitude of materials, formats, and finishes for a tailor-made campaign.
  • Strong visibility in the areas where the device is located.
  • Can complement other communication components.
ECO-RESPONSIBILITY

  • A variety of OOH advertising devices made from PEFC certified flexible materials (100% heavy metal free) or PVC FREE rigid materials.
  • Solvent-free printing.
  • Traceability: post-operation cleaning and recycling of media.
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Realisations expertise Appropriation of Urban Materials

Appropriation of urban materials
Louboutin
Shoeing the biggest stars and dressing the most beautiful monuments
In this new Fashion Week, the Christian Louboutin house is exhibiting itself in a graceful and elegant way on the public space, notably on an emblematic monument...
Guerilla Marketing
+ See the campaign
Appropriation of urban materials
Valentino
Valentino's Pantone covers the world!
The Pantone Pink PP by Valentino has come to life all over the world. Covering the walls of New York, houses in Seoul, staircases in Paris. . . a real street and...
Guerilla Marketing
+ See the campaign
Appropriation of urban materials
Oceansapart
Sport in perspective
Along the steps of the Alexandre III bridge, a long, athletic climb was put into perspective. Oceansapart extends its campaign in the form of a staircase...
Guerilla Marketing
+ See the campaign
Appropriation of urban materials
Saint Laurent
Saint Laurent turns the streets of Paris into a fashion runway
During the last Fashion Week, the Saint Laurent fashion house wanted to unveil three key visuals of its new collection to the public. Urban Act was commissioned...
Guerilla Marketing - Viral Marketing - Brand Awareness
+ See the campaign
Appropriation of urban materials
Isabel Marant
Les marches du succès d'Isabel Marant pendant la Fashion Week
Pour le rendez-vous préféré des marques de luxe, Saint Laurent et Urban Act ont ouvert le bal de la Fashion Week avec une campagne guérilla pour le peu...
Guerilla Marketing
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Appropriation of urban materials
Deliveroo
Deliveroo se fait livrer une campagne de Street Marketing
Deliveroo est un service de livraison à vélo démarrant des restaurants de qualité vers des particuliers à Paris, Berlin, Munich, Londres, Amsterdam, Bruxelles...
Guerilla Marketing
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Appropriation of urban materials
Givenchy
Givenchy tout simplement
À l’occasion de la sortie de la nouvelle déclinaison du parfum Gentleman Only  : Casual Chic, l’agence Urban Act a déployé un dispositif de...
Guerilla Marketing - Product Launch
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Appropriation of urban materials
Marionnaud
Les Champs s'emballe pour Marionnaud
L’opération "Rubans Mystères" a habillé les rétroviseurs, les arbres et le mobilier urbain de la plus célèbre des avenues du monde aux couleurs de votre magasin...
Guerilla Marketing - Ambient Marketing
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Appropriation of urban materials
Marks & Spencer
Beaugrenelle à l'heure anglaise
À l’occasion de l’ouverture d’une nouvelle boutique au sein du centre commercial Beaugrenelle, l’enseigne Marks & Spencer  a fait appel à Urban Act dans...
Guerilla Marketing - Store Opening
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NATIONAL AND INTERNATIONAL OUTREACH

A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.

Paris

New York

London

Milan

Barcelona

Tokyo

Los Angeles

Hong Kong

Berlin

Other cities

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