Appropriation of urban materials
Dr Martens
All aboard!
Dr. Martens is not one to shy away from creative and surprising communication, but once again it has gone for originality in its new campaign. The people of...
Appropriation of Urban Materials
THE ART OF APPROPRIATION
#GUERILLAMARKETING #CREATIVE #VISIBILITY
Proximity
Appropriation of Urban Materials offer the opportunity to get very close to the consumer and provoke interest and seduction.
Creativity
Appropriation of Urban Materials allow brands unlimited creative expression in their advertising strategy.
Affinity
Appropriation of Urban Materials are affinity processes par excellence, the brand is exposed in a creative and aesthetic way.
Eco-responsibility
Appropriation of Urban Materials are designed and deployed with environmental issues and advertisers' CSR policies in mind.
AGENCY EXPERTISE
- Provide advice on the customization of street furniture based on the objectives and messages of the campaign: light poles, benches, guardrails, stairs...
- Reflect on the different opportunities offered by the urban space in terms of customization and re-adaptation.
- Select strategic locations favoring high visibility and exposure for the deployment of the device.
STRENGTHS AND HIGHLIGHTS
- A multitude of materials, formats, and finishes for a tailor-made campaign.
- Strong visibility in the areas where the device is located.
- Can complement other communication components.
ECO-RESPONSIBILITY
- A variety of OOH advertising devices made from PEFC certified flexible materials (100% heavy metal free) or PVC FREE rigid materials.
- Solvent-free printing.
- Traceability: post-operation cleaning and recycling of media.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.