Street art collage
Lego
Rebuilding Paris
Who hasn't dreamed of rebuilding the world? Lego, an integral part of our childhood, is achieving this ambitious goal with Urban Act. In the early hours of the...
Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
Street Art
Collage
AN ARTISTIC CONCEPT OF WILD POSTING
#WildDisplay #Creativity #StreetArt #Viral
Proximity
The Street Art Collage is very close to the target, the installations are made as close as possible to the urban flows.
Creativity
The Street Art Collage allows an immense creativity due to the multitude of possibilities offered by this type of urban display.
Brand content
The Street Art Collage dimension fosters the appropriation of brand content by the exposed audience and nurtures brand preference.
Amplifier
The street art inspiration given to a campaign induces its spontaneous sharing on social networks for a viral amplification of the campaign.
AGENCY EXPERTISE
- Consulting around a strategy of implementation in phase with the specificities of this support, creation of the campaign and messages, choice of materials used, drop down and action plan.
- Conceptualisation of the Collage Street Art campaign to enhance and give the greatest resonance to the brand and its voice, especially on Social Networks.
- Targeting of a specific area, population, site to serve a creative and artistic orientation.
- Internalized operational capacity to guarantee operational control and perfect execution in view of a very specific support.
STRENGTHS AND HIGHLIGHTS
- A variety of formats, operating modes and expected effects to respond to multiple creative and artistic issues.
- The possibility of integrating 3D elements to have a 3D effect on the installations.
- The possibility to integrate a sound system for even more surprising interactions with the exposed public.
ECO-RESPONSIBILITY
- Use of recycled paper or other materials without heavy metals certified PEFC 100%.
- Possibility to work on processes integrating natural components or plants.
- Possibility of using ecological glue based on potato starch!
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.