Street art collage
Lego
Rebuilding Paris
Who hasn't dreamed of rebuilding the world? Lego, an integral part of our childhood, is achieving this ambitious goal with Urban Act. In the early hours of the...
Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
AN ARTISTIC CONCEPT OF WILD POSTING
#WildDisplay #Creativity #StreetArt #Viral
The Street Art Collage is very close to the target, the installations are made as close as possible to the urban flows.
The Street Art Collage allows an immense creativity due to the multitude of possibilities offered by this type of urban display.
The Street Art Collage dimension fosters the appropriation of brand content by the exposed audience and nurtures brand preference.
The street art inspiration given to a campaign induces its spontaneous sharing on social networks for a viral amplification of the campaign.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.