Sampling
Feed
A protein shot!
The ready-to-eat start-up Feed needs no introduction. Having quickly seduced a large clientele of sportsmen and women thanks to its high-protein, vegan and...
Sampling
PRODUCT DISCOVERY FOR A BETTER AWARENESS AND APPROPRIATION BY THE SHOPPER
#StreetMarketing #ContactShopper #TestingProduct
Proximity
Sampling offers the possibility to approach and seduce the shopper in a privileged moment of proximity that few media can offer.
Brand ambassador
The Sampling relies on hosts and hostesses who are true brand ambassadors in a committed approach and active listening.
Product test
Sampling is part of a process of testing the product, whether it is an object, a scent or a service, confrontation with the shopper is essential.
Customer satisfaction
Sampling creates a positive echo in the consumer's mind, which reinforces brand preference and promotes the act of buying.
AGENCY EXPERTISE
- Beyond an irreproachable logistic control, the success of this type of Street Marketing operation is based on the real capacity to integrate in a qualitative way the brief, from its conception to its restitution by the teams in the field. Urban Act attaches particular importance to these key elements.
- Target profiling: age, gender, traffic and consumption habits, places of concentration and approach method.
- Advice on the proper adaptation of the message according to the target and its codes.
- Mapping of the field of action: typology of sample distribution places, timing of realization in order to succeed in all the components of the Street Marketing operation.
- Support in the choice of sample format and packaging (goodies, food, beverages, cosmetics, etc.).
STRENGTHS AND HIGHLIGHTS
- Being in direct contact with the target.
- Hyper-targeting of the areas where the device is installed.
- Event support to other Street Marketing or Event Marketing devices.
ECO-RESPONSIBILITY
- Use of flexible materials without heavy metals certified PEFC 100% or rigid materials 100% without PVC for the visibility supports.
- Solvent-free printing.
- Recyclability of supports.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.