Sampling
Feed
A protein shot!
The ready-to-eat start-up Feed needs no introduction. Having quickly seduced a large clientele of sportsmen and women thanks to its high-protein, vegan and...
Condamnés
« Par jugement du 28 août 2024, le tribunal correctionnel de Paris a condamné la société URBAN ACT et son dirigeant pour la commission des délits d’apposition de publicités non conformes au règlement local de publicité ou illicitement apposées sur un site patrimonial remarquable ou sur des édifices classés, de juin 2017 à juin 2021. La société a été condamnée à l’amende maximale d’un montant de 37500 euros. Une peine financière a également été prononcée envers son dirigeant. Le tribunal a prononcé ces peines au vu des multiples avertissements par les autorités administratives dont la société URBAN ACT n’a tiré aucune conséquence, démontrant son mépris pour la règlementation relative à la publicité dans l’espace public. Le tribunal a ordonné la publication de cette condamnation à titre de peine complémentaire. »
Sampling
PRODUCT DISCOVERY FOR A BETTER AWARENESS AND APPROPRIATION BY THE SHOPPER
#StreetMarketing #ContactShopper #TestingProduct
Proximity
Sampling offers the possibility to approach and seduce the shopper in a privileged moment of proximity that few media can offer.
Brand ambassador
The Sampling relies on hosts and hostesses who are true brand ambassadors in a committed approach and active listening.
Product test
Sampling is part of a process of testing the product, whether it is an object, a scent or a service, confrontation with the shopper is essential.
Customer satisfaction
Sampling creates a positive echo in the consumer's mind, which reinforces brand preference and promotes the act of buying.
AGENCY EXPERTISE
- Beyond an irreproachable logistic control, the success of this type of Street Marketing operation is based on the real capacity to integrate in a qualitative way the brief, from its conception to its restitution by the teams in the field. Urban Act attaches particular importance to these key elements.
- Target profiling: age, gender, traffic and consumption habits, places of concentration and approach method.
- Advice on the proper adaptation of the message according to the target and its codes.
- Mapping of the field of action: typology of sample distribution places, timing of realization in order to succeed in all the components of the Street Marketing operation.
- Support in the choice of sample format and packaging (goodies, food, beverages, cosmetics, etc.).
STRENGTHS AND HIGHLIGHTS
- Being in direct contact with the target.
- Hyper-targeting of the areas where the device is installed.
- Event support to other Street Marketing or Event Marketing devices.
ECO-RESPONSIBILITY
- Use of flexible materials without heavy metals certified PEFC 100% or rigid materials 100% without PVC for the visibility supports.
- Solvent-free printing.
- Recyclability of supports.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.