PRODUCT DISCOVERY FOR A BETTER AWARENESS AND APPROPRIATION BY THE SHOPPER
#StreetMarketing #ContactShopper #TestingProduct
The Urban Act agency offers its expertise in sampling to meet the needs of brands in the context of product launches as well as to strengthen a market position.
Sampling offers the possibility to approach and seduce the shopper in a privileged moment of proximity that few media can offer.
The Sampling relies on hosts and hostesses who are true brand ambassadors in a committed approach and active listening.
Sampling is part of a process of testing the product, whether it is an object, a scent or a service, confrontation with the shopper is essential.
Sampling creates a positive echo in the consumer's mind, which reinforces brand preference and promotes the act of buying.
Beyond an irreproachable logistic control, the success of this type of Street Marketing operation is based on the real capacity to integrate in a qualitative way the brief, from its conception to its restitution by the teams in the field. Urban Act attaches particular importance to these key elements.
Target profiling: age, gender, traffic and consumption habits, places of concentration and approach method.
Advice on the proper adaptation of the message according to the target and its codes.
Mapping of the field of action: typology of sample distribution places, timing of realization in order to succeed in all the components of the Street Marketing operation.
Support in the choice of sample format and packaging (goodies, food, beverages, cosmetics, etc.).
STRENGTHS AND HIGHLIGHTS
Being in direct contact with the target.
Hyper-targeting of the areas where the device is installed.
Event support to other Street Marketing or Event Marketing devices.
Use of flexible materials without heavy metals certified PEFC 100% or rigid materials 100% without PVC for the visibility supports.
A very specific profession, strong customer expectations and local know-how that is not always mastered or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.