
Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
URBAN ACT, PROVIDING THE UPMOST EXPERTISE IN GUERILLA MARKETING AND THE GREATEST EMANCIPATION IN THE FIELD OF OUT OF HOME COMMUNICATION ON THE FRENCH MARKET
GUERILLA MARKETING PROVIDES EXCITING POSSIBILITIES IN TERMS OF ADVERTISING CREATIVITY AND INNOVATION FOR A GREATER DIFFERENTIATION, EMERGENCE, AND AWARENESS.
ALLOWING BRANDS TO BECOME MORE IMPACTFUL IN THEIR COMMUNICATION AND STAND OUT FROM THE USUAL AND EXPECTED ADVERTISING TRENDS.
A COMPREHENSIVE RANGE OF SERVICES TO MEET THE NEEDS AND BRAND IDENTITIES OF OUR CUSTOMERS.
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A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.