DIRECTING THE SHOPPER TOWARDS A MEETING POINT WITH THE BRAND
#Geomarketing #ROIste #Shopper
HOW DOES THE DRIVE TO ... WORKS?
A Drive-to-Store, Event, Web action is an action aiming to generate qualified traffic in a specific place. Capturing the urban flow, arousing the shopper's interest to take him/her to a museum, a store, a pop-up store or a brand event of any kind is an essential challenge to establish and/or develop his/her activity. The best Drive-to-Store, Event, Web strategy aims to put the physical experience back at the center of the encounter to try to initiate the best possible relationship between the brand and the consumer.
To set up a Drive-to-Store, Event, Web campaign, there is no lack of techniques. Collecting location data, evolution of urban flows or retargeting are all components in the implementation of the right strategy to address the target in a precise, personalized and effective way.
The Drive-to-Store, Event, Web devices to be set up are as varied as the objectives to be reached are different. They can be part of a sustainable approach or they can be imagined as a fleeting punch operation, but above all they must carry the right message to create the best incentive.
The relevance of Drive-to-Store, Event, Web devices can be measured very quickly according to specific metrics for all the issues: number of visits, sales volume, evolution vs. n-1, visibility of the device on social networks...
The context of Drive-to-Store, Event, Web allows to capture flows to generate qualified traffic. This is a growing challenge for brands, especially in a hyper-competitive context, and geo-targeted devices which take on a major importance in the creation of point-of-sale traffic.
The Urban Act agency is committed to supporting its clients in the deployment of hyper-targeted devices to meet the needs of brands to create traffic for all context. The Drive-to-Store, Event, Web devices require a great operational mastery in street engagement and a tailor-made approach according to the expected objectives. Whether in the context of a simple sampling, a street event or an urban signage system, the agency strives to create the most appropriate and efficient ROI system for each client.