CONTROL THE GEOLOCALIZATION DATA OF YOUR AUDIENCES FOR A GREATER EFFECTIVENESS OF YOUR ADVERTISING CAMPAIGNS
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HOW IS GEOMARKETING USED?
Who has never dreamed of getting to know their customers and prospects better? With geomarketing, it becomes possible. As a strategic tool for managing campaigns that bring together all marketing actions using geographical, socio-behavioural and socio-demographic data, it enables street marketing advertising actions to be optimised in the broadest sense. This cross-referencing of data enables more relevant identification of neighborhoods/sectors where the number of individual homes is higher or visualize information such as average income, consumer spending or home/work flows.
By combining these different sources and representing them on graphs and maps, you analyze the urban space, the city and all its components, to better understand them. Geomarketing then allows you to orient the mechanics of an advertising campaign to reinforce its impact and its message to the target audience. By relying on statistical and factual data from a neighborhood, a brand will effectively be able to establish itself to convey and share its history, experiences and news by adapting to the typology of the city and its inhabitants. The content of the campaign will then be visible in an oriented and targeted way for an environment where traditional advertising media cannot always reach.
Finding the right catchment area, knowing the right position of its prospects, urban flow data, all this information is increasingly important for brands. Geomarketing allows an optimization of the advertising expenditure and a better performance of the campaigns carried out in any device it may be set up.
Thanks to its expertise of more than 20 years, the Urban Act agency benefits from a great knowledge of the street and its operating modes, more than 8800 campaigns carried out to support advertisers from all horizons for extremely diverse problems. Urban Act accompanies you in the reflection and the conception of your advertising campaigns and by integrating the data of the urban flows relative to your objectives. Our systems gain in efficiency for a greater awareness and appropriation among the targeted audiences.