THE BRAND TAKES CENTRE STAGE, PRESENTS ITS OFFER, NEWS, UNIVERSE, AND MAKES THE SHOPPER PLAY THE LEADING ROLE
#EventMarketing #Proximity #Experiential
The Urban Act agency is driven by the constant ambition to create innovative, original, event-driven commercial sales promotion that create links, promote a participative interaction and generate brand preference.
The Commercial Sales Promotion Event offer the possibility to approach and seduce the consumer in a privileged moment of proximity.
The Commercial Sales Promotion Event rely on hosts and hostesses who are true brand ambassadors in a committed approach and active listening.
A scripting of the Commercial Sales Promotion Event that goes in coherence with the objectives of the campaign and the brand identity.
The Commercial Sales Promotion Event are designed to promote the strongest interaction between the brand and the consumer, the experience is at the heart of the meeting.
Brainstorming on the objectives of the sales marketing operation and the relevance of producing a commercial event in the urban space: structure, objectives, key messages.
Brainstorming on the event according to the theme: brand event, product launch, crisis communication, rebranding, ...
Advice on the implementation of the event: interactive animations, brand staging, activation of additional visibility supports, event sampling, ...
Choice of locations favouring quantity in terms of interaction with the public and quality in terms of level of contact and originality of the interaction.
STRENGTHS AND HIGHLIGHTS
A tailor-made and unique operation.
Appropriation of the experience by the target to become the 1st director of promotion.
Coverage of specific networks such as chain stores, shopping malls, schools and universities, etc...
Creator of content to nourish a digital universe and create a link with his community.
Use of flexible materials without heavy metals certified PEFC 100% or rigid materials 100% PVC-free for visibility supports.
Traceability: post-operation cleaning and recycling of supports.
A very specific profession, strong customer expectations and local know-how that is not always mastered or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.