Commercial sales promotion event
Sony Music
The "Mistral Gagnant" of Marseille
Like the cover, Soso Maness finally lifted the veil on his 2nd album: Mistral, last June. With Mistral, a sort of metaphor for his life, the rapper wanted to pay...
Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
Commercial Sales Promotion Event
THE BRAND TAKES CENTRE STAGE, PRESENTS ITS OFFER, NEWS, UNIVERSE, AND MAKES THE SHOPPER PLAY THE LEADING ROLE
#EventMarketing #Proximity #Experiential
Proximity
The Commercial Sales Promotion Event offer the possibility to approach and seduce the consumer in a privileged moment of proximity.
Brand Ambassador
The Commercial Sales Promotion Event rely on hosts and hostesses who are true brand ambassadors in a committed approach and active listening.
Scenarization
A scripting of the Commercial Sales Promotion Event that goes in coherence with the objectives of the campaign and the brand identity.
Brand experience
The Commercial Sales Promotion Event are designed to promote the strongest interaction between the brand and the consumer, the experience is at the heart of the meeting.
AGENCY EXPERTISE
- Brainstorming on the objectives of the sales marketing operation and the relevance of producing a commercial event in the urban space: structure, objectives, key messages.
- Brainstorming on the event according to the theme: brand event, product launch, crisis communication, rebranding, ...
- Advice on the implementation of the event: interactive animations, brand staging, activation of additional visibility supports, event sampling, ...
- Choice of locations favouring quantity in terms of interaction with the public and quality in terms of level of contact and originality of the interaction.
STRENGTHS AND HIGHLIGHTS
- A tailor-made and unique operation.
- Appropriation of the experience by the target to become the 1st director of promotion.
- Coverage of specific networks such as chain stores, shopping malls, schools and universities, etc...
- Creator of content to nourish a digital universe and create a link with his community.
ECO-RESPONSIBILITY
- Use of flexible materials without heavy metals certified PEFC 100% or rigid materials 100% PVC-free for visibility supports.
- Solvent-free printing.
- Traceability: post-operation cleaning and recycling of supports.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.