CAMPAIGNS INSTALLED AS CLOSE AS POSSIBLE TO SHOPPERS FOR GREATER EMERGENCE AND AWARENESS OF BRAND CONTENT
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WHAT IS PROXIMITY COMMUNICATION?
Proximity Communication includes all the media allowing to reach and create a direct link with a target in a hyper-targeted way and ideally close to points of sale. With the help of clear and direct messages, contact with the target is spontaneous, face to face and is an efficient way to enhance events, pop-up stores, drives to store, ... It can be declined in different devices and take the form of a billboard, a clean tag campaign, event sampling, a commercial animation or urban signage.
Proximity communication is part of a global communication strategy to meet specific expectations. It allows brands to reach their target with great precision, at the right time and in the desired catchment area. The more personalized, creative and favorable to this notion of proximity, the more the advertiser will be able to create a strong and lasting link with the target.
Proximity communication is a strategic challenge for successful local communication. This concept offers brands the greatest chances to meet and attract shoppers in the heart of the urban flows that best match their target audience. The proposed measures are designed and implemented in such a way that the advertising message is most faithfully conveyed to a qualified target.
The Urban Act agency offers numerous hyper-targeting systems that promote a close proximity in order to best meet the expectations of brands and advertisers. The objectives of the campaigns are diverse and can include the form of a drive to store, web or other, notoriety, a brand experience, to initiate a buzz, ...etc. Hyper targeting requires a tailor-made approach, Urban Act helps you to define and implement the campaign that best fits your needs for a winning and adapted proximity strategy.