ALLOW BRANDS TO SPEAK OUT IN A MORE CREATIVE, ORIGINAL AND FREE WAY WHILE TAKING INTO ACCOUNT THE SENSITIVITY OF THE SUBJECT
#Event #Creative #Alternative
WHY ASSOCIATE STREET MARKETING AND SPIRITS?
Street Marketing offers many opportunities for more creative, more emerging, less expected advertising campaigns. The spirits sector and alcohol brands are extremely limited by the Evin law and advertisers are naturally oriented towards more conventional and classic media and non-media plans.
Street Marketing therefore responds to the desire of advertisers in the alcohol sector to envisage campaigns that are more differentiating, more impactful and more noticeable.
Push back the limits of classic poster networks and other traditional media and differentiate yourself by using an advertising creation to stage it in the street, in the public space, in an interactive, participative way, to give people the opportunity to share, reflect and commit themselves, around a brand universe. The options are very varied, the subjects are multiple and the supports deployed as well as their orchestration can take many forms.
Street Marketing even allows for engagement that may seem to be unspoken, campaigns broadcast branded content that may or may not be signed, take an unbranded artistic form, a revelation may be deferred in time and take multiple forms. The analysis that comes out is different from one individual to another, brands gain in differentiation, creativity, notoriety, at this stage a questioning is necessary. Spirits and alcohol brands have everything to gain by trying to reinvent their way of communicating to bring more connection, interest and interaction with the consumer. But the room for manoeuvre is narrow and the conditions are restrictive, which invites us to think outside the box to imagine more disruptive campaigns and get away from this ambient advertising conformism.
Street Marketing also allows a hyper-targeting strategy with the possibility of a One to One approach for a greater proximity and targeting of audiences but also a better control of the content and the broadcast campaign. Pre-empt locations are in areas where qualified leads are located, the media and options that can be deployed are numerous, they are among those generating the greatest visual impact on the public space.
Street Marketing in all its forms meets the needs of alcohol brands to give priority to local, more original and more creative communication compared with traditional media. The issue is not neutral because the sector is extremely competitive and calls for greater differentiation to promote the best brand adhesion and preference.
The Urban Act agency accompanies you in the brainstorming, design and production of Street Marketing devices in line with the expectations of brands. These campaigns cannot be understood like any other campaign, the Evin law imposes adaptations and calls for greater creativity in the scripting and orchestration of devices including online distribution and viral resonance associated.