HYPER TARGETED ADVERTISING TO REACH THE SHOPPER AT THE RIGHT TIME AND PLACE FOR BETTER BRAND AWARENESS
#Emerging #Affinity #Hypertargeting
WHAT IS TACTICAL MEDIA?
Tactical media brings together all the non-traditional advertising devices. They stand out for their ability to reach the target audience in all types of contexts or circumstances. They also aim to cover the shopping journey of the consumer by becoming an integral part of his daily life.
Brands are always looking for new ways to capture attention and share their news, identity, and universe. Tactical media complements classic marketing devices to provide a better understanding of the shopper's behavior and needs. It allows brands to connect with their audience in a more personal and meaningful way. Tactical advertising media exist in a variety of shapes and formats. To name a few, we can mention the coffee table mats, coasters, Pizza boxes, bread bags, drinking cup dispensers, ultra-targeted display. Tactical media makes use of everyday objects for better brand awareness.
Tactical media brings together a set of alternative advertising media as part of an unscheduled and unregimented communication. It allows brands to surprise the public in their daily life and makes it possible to reach the target audience wherever they are. Finally, these tactical offers can be designed in an ultra-geolocated manner to maximize consumer awareness and acceptance.
The Urban Act agency offers multiple of OOH communication and tactical media solutions to reach, attract, and enlist the participation of the shopper.
These devices were designed to respond to a multitude of scenarios. But the base principle remains the same: to create an interaction with the public when they least expect it. Such is the case of a Display Board timely deployed in nightlife districts, a video projection displayed on the walls of the city, or the transformation/diversion of the street furniture into an advertising media.