The agency Urban Act highlights here Urban Signage, a display that allows to support brands throught their strategy of creating traffic in urban areas, it facilitates the shopper's journey to a new shop, an ephemeral pop-up store or any type of meeting point with the brand.
Urban Signage offers a great proximity to the public exposed, it is inserted as close as possible to urban flows and points of affluence.
Urban Signage is designed and installed according to specific mappings in a tailor-made operating mode.
Urban signage is produced by studying cartographic and behavioural data on the districts and targets listed.
Urban signage is part of an incentive to direct the shopper, it meets many objectives Drive to Store, to Event, ...
Reflect on the relevance of the device, the target audience, the objectives, and the duration of the campaign.
Design a tailor-made campaign that will meet the goals of the brand in terms of visibility and exposure.
Typological analysis of the selected location in order to achieve the best performance.
STRENGTHS AND HIGHLIGHTS
A multitude of materials, formats, and finishes for a tailor-made campaign.
Provide brands with strategic visibility and proximity.
Increase traffic to the stores.
Can complement other communication components.
A strong ROI.
A variety of OOH advertising devices made from PEFC certified flexible materials (100% heavy metal free) or PVC FREE rigid materials.
Traceability: post-operation cleaning and recycling of media.
A very specific profession, strong customer expectations and local know-how that is not always mastered or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.