Urban signage
Off-White
A code of conduct according to the Off-White x André codes
Based on a common love of the street, the Off-White x André collaboration seemed unavoidable. To accompany them, Urban Act conceptualised an urban signage system...
Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
Urban
Signage
A NEW TYPE OF SIGNAGE IN THE CITY
#GUERILLAMARKETING #ROI #DRIVETO
Proximity
Urban Signage offers a great proximity to the public exposed, it is inserted as close as possible to urban flows and points of affluence.
Customization
Urban Signage is designed and installed according to specific mappings in a tailor-made operating mode.
Geomarketing
Urban signage is produced by studying cartographic and behavioural data on the districts and targets listed.
Drive-to
Urban signage is part of an incentive to direct the shopper, it meets many objectives Drive to Store, to Event, ...
AGENCY EXPERTISE
- Reflect on the relevance of the device, the target audience, the objectives, and the duration of the campaign.
- Design a tailor-made campaign that will meet the goals of the brand in terms of visibility and exposure.
- Typological analysis of the selected location in order to achieve the best performance.
STRENGTHS AND HIGHLIGHTS
- A multitude of materials, formats, and finishes for a tailor-made campaign.
- Provide brands with strategic visibility and proximity.
- Increase traffic to the stores.
- Can complement other communication components.
- A strong ROI.
ECO-RESPONSIBILITY
- A variety of OOH advertising devices made from PEFC certified flexible materials (100% heavy metal free) or PVC FREE rigid materials.
- Solvent-free printing.
- Traceability: post-operation cleaning and recycling of media.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.