THE DIGITAL OUT OF HOME OR WHEN THE BRAND TAKES THE FLOOR IN THE PUBLIC SPACE TO BROADCAST DIGITAL CONTENT AND REACH THE LARGEST NUMBER OF PEOPLE
#Phygital #Amplification #Digital
WHAT IS THE DOOH?
The DOOH (Digital Out of Home) is an acronym to define digital outdoor advertising. This concept encompasses digital signage techniques and allows brands to display their products, campaigns or content interactively. This digital outdoor advertising includes, among others, digital billboards in urban living spaces and digital indoor advertising, in shopping malls, airports or stadiums for example.
DOOH devices offer the opportunity to combine ultra-precise targeting, with the benefit of data on the location, with richer advertising content that captures the public's attention. This helps generate more engagement through interactivity and contextualization of messages. The street carries a wide variety of Digital Out of Home solutions that can take many different forms, it is the playground for infinite possibilities in terms of advertising devices. By integrating a Social Media dimension into DOOH devices, and offering the possibility of relaying the campaign on its Social Networks, brands gain in diffusion and adhesion, the experience becomes engaging and viral.
Street Marketing and Guerrilla Marketing rely here on digital technology to offer new advertising opportunities and respond to the new 2.0 challenges of advertising. Each advertiser, each context, each objective can be studied by considering a tailor-made device to maximize the impact and promote the greatest amplification of the advertising message.
The Urban Act agency engages to offer and to develop its Out of Home communication media by integrating a digital dimension to promote and create a differentiating visual interaction adapted to the client's briefs. These DOOH devices can take the form of a digital urban display, an XXL digital projection, a LED vehicle and thus meet the need for digital and outdoor communication of brands.