Ice cube challenge
Chaussea
Quand la glace met le feu à Chambéry
Quand la glace fond, un cadeau surgi ! Chaussea fête spectaculairement l’ouverture de sa nouvelle boutique à Chambéry et pour l’occasion Urban Act a organisé un...
Ice Cube
Challenge
THE ICE THAT WARMS THE CROWDS
#StreetMarketing #Challenge #Visibility
Proximity
The Ice Cube Challenge encourages an exchange and proximity with the consumer in a brand event that is unusual and unusual, to say the least.
Ice cube
The ice gives intensity to the device, the moment is rare and ephemeral, the endowment increases the attractiveness of the event.
Dotation
The Ice Cube Challenge includes the insertion of grants to encourage the greatest possible collective emulation during these operations.
Challenge
The melting of the ice offers opportunities to the public to win the inserted endowments, the participative challenge makes the buzz.
AGENCY EXPERTISE
- Elaboration of the operation: urban networking, scripting of the speech, interaction management, definition of the prizes to be won and their valuation.
- Choice of the points of implementation of the device favouring the best exposure in terms of gathering and people reached and quality in terms of targeting.
- Sculpture of the Ice Cube in order to give an artistic dimension to this Street Marketing operation.
STRENGTHS AND HIGHLIGHTS
- An operational principle that elevates the public to the rank of a player in the system.
- A strong interaction that increases the pleasure tenfold.
- An implementation mechanism based on the principle of hyper-targeting.
- Event support for other Street Marketing or Event Marketing systems.
ECO-RESPONSIBILITY
- Solvent-free printing.
- Recycling of supports.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.