Ice cube challenge
Chaussea
Quand la glace met le feu à Chambéry
Quand la glace fond, un cadeau surgi ! Chaussea fête spectaculairement l’ouverture de sa nouvelle boutique à Chambéry et pour l’occasion Urban Act a organisé un...
Condamnés
« Par jugement du 28 août 2024, le tribunal correctionnel de Paris a condamné la société URBAN ACT et son dirigeant pour la commission des délits d’apposition de publicités non conformes au règlement local de publicité ou illicitement apposées sur un site patrimonial remarquable ou sur des édifices classés, de juin 2017 à juin 2021. La société a été condamnée à l’amende maximale d’un montant de 37500 euros. Une peine financière a également été prononcée envers son dirigeant. Le tribunal a prononcé ces peines au vu des multiples avertissements par les autorités administratives dont la société URBAN ACT n’a tiré aucune conséquence, démontrant son mépris pour la règlementation relative à la publicité dans l’espace public. Le tribunal a ordonné la publication de cette condamnation à titre de peine complémentaire. »
Ice Cube
Challenge
THE ICE THAT WARMS THE CROWDS
#StreetMarketing #Challenge #Visibility
Proximity
The Ice Cube Challenge encourages an exchange and proximity with the consumer in a brand event that is unusual and unusual, to say the least.
Ice cube
The ice gives intensity to the device, the moment is rare and ephemeral, the endowment increases the attractiveness of the event.
Dotation
The Ice Cube Challenge includes the insertion of grants to encourage the greatest possible collective emulation during these operations.
Challenge
The melting of the ice offers opportunities to the public to win the inserted endowments, the participative challenge makes the buzz.
AGENCY EXPERTISE
- Elaboration of the operation: urban networking, scripting of the speech, interaction management, definition of the prizes to be won and their valuation.
- Choice of the points of implementation of the device favouring the best exposure in terms of gathering and people reached and quality in terms of targeting.
- Sculpture of the Ice Cube in order to give an artistic dimension to this Street Marketing operation.
STRENGTHS AND HIGHLIGHTS
- An operational principle that elevates the public to the rank of a player in the system.
- A strong interaction that increases the pleasure tenfold.
- An implementation mechanism based on the principle of hyper-targeting.
- Event support for other Street Marketing or Event Marketing systems.
ECO-RESPONSIBILITY
- Solvent-free printing.
- Recycling of supports.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.