Event sampling
RTL2
Language of flowers
RTL2 distributed red roses with scratch cards to the female audience at the Canal St Martin on Friday 8 March to mark Women's Day. This little scratch card...
Emotional
Marketing
CREATE A PERSONAL EMOTIONAL CONNECTION WITH YOUR AUDIENCE, GENERATE BRAND AFFINITY AND PREFERENCES
#Proximity #Affinity #BrandPreference
HOW EMOTIONAL MARKETING MAKES USE OF THE HUMAN SENSES?
Emotional marketing encompasses all the marketing techniques that appeal to the basic human emotions to create a positive perception of a brand or product. By using the right "emotional anchors", a brand can sustainably imprint itself in the mind of the consumer— associating its name, product, or message to a desired emotional state.
Engage, inspire, surprise, or simply make people smile ... emotional marketing can turn the streets into a place of emotional wellbeing where people can connect with their inner selves. Street Marketing allows brands to fully harness this concept through branded experiences, events, DOOH media, and other experiential activations, allowing them to share their universe with the public. The aim is to help brands humanize their relationship with their customers and become an integral part of their daily life.
Proximity
Emotional Marketing is part of an approach favoring a high degree of proximity with the consumer for better awareness and engagement.
Creativity
Emotional Marketing focuses on original experiential activations for better interaction between brands and consumers.
Affinity
Emotional Marketing aims to build strong and personal relationships with the consumer to achieve the highest brand affinity.
Customization
Emotional Marketing is not constrained or limited to a particular type of campaign; it offers many possibilities for tailored advertising.
Emotional Marketing is not constrained or limited to a particular type of campaign; it offers many possibilities for tailored advertising.
With an emerging need for brands to create more personal and lasting relationships with their audience, and within a context of increased competition, emotional marketing is paramount to the development of brand awareness and preference. It favors an interactive and experiential approach which allows brands to prompt the desired emotions in their audience through a multitude olfactory, sensory, auditory, artistic or visual triggers.
The Urban Act agency takes its to the heart to create genuine emotions and strong bonds between brands and consumers. Sound Marketing, Artistic Mural Painting, Sampling Events, Brand Experience… the agency provides a palette of services to promote the participatory, experiential, and emotional dimension of your brand.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.