CREATE A PERSONAL EMOTIONAL CONNECTION WITH YOUR AUDIENCE, GENERATE BRAND AFFINITY AND PREFERENCES
#Proximity #Affinity #BrandPreference
HOW EMOTIONAL MARKETING MAKES USE OF THE HUMAN SENSES?
Emotional marketing encompasses all the marketing techniques that appeal to the basic human emotions to create a positive perception of a brand or product. By using the right "emotional anchors", a brand can sustainably imprint itself in the mind of the consumer— associating its name, product, or message to a desired emotional state.
Engage, inspire, surprise, or simply make people smile ... emotional marketing can turn the streets into a place of emotional wellbeing where people can connect with their inner selves. Street Marketing allows brands to fully harness this concept through branded experiences, events, DOOH media, and other experiential activations, allowing them to share their universe with the public. The aim is to help brands humanize their relationship with their customers and become an integral part of their daily life.
Emotional Marketing is not constrained or limited to a particular type of campaign; it offers many possibilities for tailored advertising.
With an emerging need for brands to create more personal and lasting relationships with their audience, and within a context of increased competition, emotional marketing is paramount to the development of brand awareness and preference. It favors an interactive and experiential approach which allows brands to prompt the desired emotions in their audience through a multitude olfactory, sensory, auditory, artistic or visual triggers.
The Urban Act agency takes its to the heart to create genuine emotions and strong bonds between brands and consumers. Sound Marketing, Artistic Mural Painting, Sampling Events, Brand Experience… the agency provides a palette of services to promote the participatory, experiential, and emotional dimension of your brand.