Roadshow
Iziwork
On the road to employment with Iziwork
Iziwork, the French digital temping agency, is partnering with Urban Act for its new national recruitment campaign! For 6 days, Iziwork's teams of recruiters went...
Roadshow
CONSUMER IMMERSION IN A REMARKABLE BRAND UNIVERSE
#Eventmarketing #Mobility #Experience #BrandContent
Vehicle offer
Vehicles dressed in the colors of a brand, a product that can take many forms and meet different campaign objectives.
Mobility
Event tours and Roadshows that go to meet the public locally to approach and seduce the consumer in his own environment.
Scenarization
A Roadshow scenario and a shopper approach consistent with the campaign objectives and brand identity.
Brand experience
Roadshow and event tour devices designed to promote the strongest interaction between the brand and the consumer.
AGENCY EXPERTISE
- Brainstorming on the cities covered and the organization of the event tour, definition of the desired visibility, the supports that will make up the Roadshow.
- Choice of the Roadshow's layout required to showcase the products: indoor discovery area, mobile showroom, product represented in an excessive size, ...
- Advice around the areas where the Roadshow is to be set up (high-traffic areas or specific sites), the routes chosen, the points of presentation of the campaign to make the system as attractive as possible.
- Scripting of participatory logics, degree of public involvement expectations to be defined, and role of the animation teams.
STRENGTHS AND HIGHLIGHTS
- Strong and mobile visibility and proximity.
- Different degrees of participation proposed to the public.
- The experience to attract and build loyalty.
ECO-RESPONSIBILITY
- Solvent-free printing.
- Recycling of supports.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.