Ambient Marketing
Ambient marketing is a concept that allows to speak in the urban space in order to blend in with the shopper's environment and interact with him in an...
Ambush Marketing
Ambush marketing is a concept that allows a brand to take advantage of the notoriety of an event or a news item that is not its own to serve its communication.
Arketing
Arketing is a concept that combines art and marketing to allow brands to speak creatively by promoting the greatest collective emotion.
Brand Content
Brand content has become a key issue for brands in this digital and social network age to feed communities to affirm a positioning and a brand image.
Proximity Communication
Proximity communication is a concept that consist engaging an audience to inform, develop a relationship, and create an affinity associated with the brand...
DOOH
The DOOH corresponds to an advertising offer consisting of speaking in public space to broadcast digital content and reach the largest number of people.
Géomarketing
Geomarketing is a marketing technique for analyzing consumer behavior to better understand them and understand their habits and their places of interest in...
Alternative Marketing
Le marketing alternatif répond a des demandes croissantes des annonceurs de sortir des sillons publicitaires habituels et traditionnels pour aller vers des...
Influence Marketing
Le marketing d’influence étudie une cible et son comportement, orchestre des actions publicitaires on et offline pour nourrir et influer sur les...
Rumour Marketing
The marketing of rumors is driven by the ambition to create an interrogation with the target audience based on information that is not verifiable and not...
Olfactory Marketing
Olfactory marketing provides an additional ooh communication channel for brands to surprise and captivate their audience through the most unconscious sense.
Viral Marketing
Viral marketing is a technique that relies on the internet community to relay branded content on social media and generate exponential online visibility.
Emotional Marketing
Emotional marketing taps into the basic human emotions to connect brands with their audience in a meaningful way, it can be used to create affinity around a...
Tactical Media
Tactical media makes it possible to convey your advertising message to the shopper at the right moment and place to boost awareness of branded content.
Phygital
Phygital combines the best aspects of physical marketing and digital marketing to deliver unprecedented consumer experience as well new opportunities for...
Shopper Marketing
Shopper marketing aims to provide a more personal shopping experience to the consumer and guide him through his shopping journey. It favors a face to face...
