Mural
Dr Martens
Let's go!
Dr. Martens symbolises the contemporary struggles of youth in a brightly coloured, offbeat fresco device! To celebrate the release of the awaited "1461 Ice...
Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
Mural
ART AT THE SERVICE OF YOUR BRAND
#GUERILLAMARKETING #VIRALITY #VISIBILITY #IMPACTING #STREETART
Impact
The Mural fosters an unparalleled emergence on the street through its artistic dimension and visual intensity.
Affinity
The Mural allows to generate a spontaneous and collective affinity on the exposed public in phase with the ephemeral character and the emotion provided.
Brand content
The artistic dimension of the Mural favours the creation of Brand Content and feeds brand preference.
Amplification
The rarity of this type of device leads to its spontaneous sharing on social networks for a viral amplification of the campaign.
AGENCY EXPERTISE
- Provide advice on the best methods and materials: stickers, paint, mosaic…
- Reflect on the content of the mural and the proper artistic adaptation of the advertiser's message.
- Recommendation on the ideal location of the mural, its dimensions, its proximity with the target audience.
- Create niche content for blogs, influencers, social media...
STRENGTHS AND HIGHLIGHTS
- High potential for virality and shareability on social media.
- A live event.
- Helps to create brand preference.
ECO-RESPONSIBILITY
- Use of organic paint or PEFC certified flexible materials (100% Heavy Metal Free) based on the needs of the campaign.
- Post-operation cleaning and recycling of supports.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.