Dr. Martens symbolises the contemporary struggles of youth in a brightly coloured, offbeat fresco device! To celebrate the release of the awaited "1461 Ice...
ART AT THE SERVICE OF YOUR BRAND
#GUERILLAMARKETING #VIRALITY #VISIBILITY #IMPACTING #STREETART
The agency Urban Act presents its expertise and know-how in terms of Murals, its out of the ordinary creations must find the right balance between the message, the way it is put together, the branding and artistic treatment to make these creations unique brand events.
The Mural fosters an unparalleled emergence on the street through its artistic dimension and visual intensity.
The Mural allows to generate a spontaneous and collective affinity on the exposed public in phase with the ephemeral character and the emotion provided.
The artistic dimension of the Mural favours the creation of Brand Content and feeds brand preference.
The rarity of this type of device leads to its spontaneous sharing on social networks for a viral amplification of the campaign.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.