Green marketing
Prada
Say it with flowers!
The Italian luxury fashion house makes a bold move with its new collection entitled "Seditious Simplicity". This slogan reminded us of how simplicity is...
Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
Green
Marketing
NATURE AT THE SERVICE OF BRANDS
#StreetMarketing #Plant #Nature #Eco-Responsibility
Nature
The Green Marketing offer thought by Urban Act gives nature the first role, it carries the message while echoing what it is, the essence of life.
Creativity
Unlimited creativity to imagine multiple solutions using nature as a support for brands and their differentiation strategy.
Amplifier
The Green Marketing allows amplification and viral echo initiated by the very nature of the medium, by its application and operating mode.
Eco-responsibility
Eco-responsible Street Marketing processes that integrate 100% natural components such as water, sand, snow or plants.
AGENCY EXPERTISE
- Advice on operational strategy: context, urban network, nature of the components of the Green Marketing process, scripting of the speech, objectives of the operation (notoriety, events, drive to store, ...);
- Target profiling: age, gender, traffic and consumption habits, places of concentration and approach method;
- Care given to the Green Marketing dimension of the operation in order to reinforce the attractiveness and the memory trace left by this device on the public;
- Mapping of the field of action and pre-empting media: typology of locations, identification of the urban media used, identification and perspective of the processes.
STRENGTHS AND HIGHLIGHTS
- 100% natural components.
- Activations that let express great creativity and even an artistic approach.
- An acute sensitivity of the public to the CSR orientations of the brands.
- Adherence to the processes used, which increases approval tenfold.
ECO-RESPONSIBILITY
- Use of natural and/or vegetal supports or processes.
- Recycling of supports in the form of compost in a natural environment.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.