DEVELOPING THE COMMERCIAL PROXIMITY OF A SHOP TO THE SHOPPER
#Proximity #Notoriety #DriveToStore
WHAT IS THE ADVERTISING STRATEGY FOR A STORE OPENING?
A store opening represents a high point for a brand, a sensitive moment that integrates economic and visibility stakes. Each sector, each brand identity will have different expectations and will use different communication tools and media in line with their objectives, but always with the aim of influencing behavior, approaching the shopper in his environment and attracting as many people as possible.
Many devices can be selected and activated by advertisers to make the opening of a physical point of sale a great and lasting commercial success: Event Sampling, Display Board, Commercial Animation in all its forms, Urban Signage, ... All of these media or operations are designed to inform the public, to enhance the reputation of the point of sale, to create drive to store, to make this store opening a local event.
Playing with the visual identity of the brand, the offer or the iconic products, the Street Marketing devices are designed to mark the spirits, to make people want and anchor the arrival of the brand as a significant event.
A store opening context is a major commercial challenge for any brand. The challenge is all the more important for brands that aim for a strategy of deployment and coverage of the territory at the national or even international level. To meet their expectations and ambitions, they must be more inventive and creative to make a store opening a lasting commercial success.
The Urban Act agency accompanies you in the brainstorming, design and production of out-of-home communication devices adapted to the opening of points of sale, which is aim at a differentiating communication, adapted to any type of target and which approaches the shopper with strength and skill.