Urban flagship
Saint Laurent
The horizon underlines the infinite with Saint Laurent
The Estagnots beach in Seignosse in the Landes region of France was the scene of the installation of more than 50 flags reminiscent of a summer morning sunrise. ...
Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
Urban
Flagship
A MULTI-SUPPORT AND TACTICAL ADVERTISING MEDIA
#GUERILLAMARKETING #MOBILE #VISIBILITY
Proximity
The Urban Flagship offers a great proximity to the exposed public, it provokes their interest and the appropriation of the support.
Emerging
The Urban Flagship allows a great emergence due to its operating mode and its capacity to be set up on any urban support.
Affinity
The Urban Flagship generates spontaneous and collective affinity, particularly when the message unites communities.
Eco-responsibility
The Urban Flagship is designed and produced taking into account environmental issues and the advertisers' CSR policy.
AGENCY EXPERTISE
- Design and creation of the campaign: public speaking strategy.
- Adaptation of the message to the desired format, reachable audience, identification of the best supports.
STRENGTHS AND HIGHLIGHTS
- A mobile support with a wide coverage (can be carried by the pubic or fixed to vehicles).
- An unusual support with a high potential for brand emergence.
- Ultra-targeted content.
ECO-RESPONSIBILTY
- A 100% PVC-FREE design.
- Solvent-free printing.
- Traceability: post-operation cleaning and recycling of media.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.