The agency Urban Act presents here the Urban Flagship, a tactical support which is part of a local communication and that can be implanted on a multitude of urban supports offering a wide dispersion of the message for a great emergence of the campaign.
The Urban Flagship offers a great proximity to the exposed public, it provokes their interest and the appropriation of the support.
The Urban Flagship allows a great emergence due to its operating mode and its capacity to be set up on any urban support.
The Urban Flagship generates spontaneous and collective affinity, particularly when the message unites communities.
The Urban Flagship is designed and produced taking into account environmental issues and the advertisers' CSR policy.
Design and creation of the campaign: public speaking strategy.
Adaptation of the message to the desired format, reachable audience, identification of the best supports.
STRENGTHS AND HIGHLIGHTS
A mobile support with a wide coverage (can be carried by the pubic or fixed to vehicles).
An unusual support with a high potential for brand emergence.
A 100% PVC-FREE design.
Traceability: post-operation cleaning and recycling of media.
A very specific profession, strong customer expectations and local know-how that is not always mastered or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.