TO PERFORM IN REACHING OUT TO THE SHOPPER AND TO MAXIMIZE QUALIFIED CONTACTS
WHAT IS A COMMERCIAL OPERATION?
There are key contexts or periods when commercial stakes are paramount. A commercial or promotional operation allows brands to communicate with a target at a specific time and in a specific context to enhance an offer, a promotion, a product launch, the opening of a store, etc...
It then becomes necessary for brands to increase their visibility, maximize their proximity to the shopper and have the greatest attractiveness to achieve their sales objectives. In order to succeed in generating this Drive to store, to communicate this promotional offer and to give the greatest exposure in this context, there are several types of devices such as Wild Marketing which allows a visibility as close as possible to the movements of the urban population - the event sampling which favours unexpected and participative situations or the Street Event for a meeting with the brand in a striking scenario and an immersive decorum. The objective of all these devices is to create in the exposed target the desire for appropriation, leading to an association with a desire to consume.
Commercial operations represent strategic stakes for brands. It is the quest for emergence and differentiation that pushes brands to find creative, participative, high value-added concepts in order to favour the best possible interaction with the shopper.
The Urban Act agency proposes many urban devices to create an emotional and lasting link with the target during operations or commercial events. They are often relayed or supplemented by visibility systems to install the greatest possible emergence around these operations. The board display, the wild sticker, the hijacking of urban supports are as many activations which allow the greatest interaction with the brand, the street is a space in which commercial operations among the most creative and ROI are implanted.