STUDYING A TARGET AND ITS CONDUCT, ORCHESTRATING ONLINE AND OFFLINE ADVERTISING ACTIONS TO FEED AND INFLUENCE THE BEHAVIOR
#NeedsAnalysis #Influencers #ViralMarketing
WHAT IS INFLUENCE MARKETING?
Influence marketing brings together all online and offline practices to create desire, expectations, interest, desire, associated with opinion leaders, ..., to promote the greatest affinity associated with a brand. Influence Marketing uses the power of social networks and influencers to promote the emergence of a campaign or a brand. Influence Marketing aims to enhance an offer, create a need, convince the shopper and transform it into a buying act. Street Marketing devices are largely involved in these strategies which aim to attract and make the consumer adhere to the values of the brand.
In digital, influence marketing uses the notoriety and ability of bloggers and influencers to create a desire to buy from their followers. The exposure of certain influencers is such that Influence Marketing is proving to be a formidable marketing lever for awareness and for encouraging followers and consumers to follow and consume.
Influence marketing is one of the challenges of modern communication. This concept is part of the new brand strategies, it can take many forms to influence the shopper's behavior. Within the framework of a Street Marketing device, it becomes an event or experiential communication operation that will be relayed on social networks. In a pure digital strategy, it relies on sponsoring and the identification of well-known personalities who nurture a privileged relationship with large audiences.
The Urban Act agency accompanies you in the reflection and implementation of Influence marketing systems to maximize online relays and extend the campaign in a digital and global sphere.