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Crosscall
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With its 5-year guarantee, a unique offer on the market, the French brand Crosscall is committing itself even more to sustainable telephony and intends to make...
Influence
Marketing
STUDYING A TARGET AND ITS CONDUCT, ORCHESTRATING ONLINE AND OFFLINE ADVERTISING ACTIONS TO FEED AND INFLUENCE THE BEHAVIOR
#NeedsAnalysis #Influencers #ViralMarketing
WHAT IS INFLUENCE MARKETING?
Influence marketing brings together all online and offline practices to create desire, expectations, interest, desire, associated with opinion leaders, ..., to promote the greatest affinity associated with a brand. Influence Marketing uses the power of social networks and influencers to promote the emergence of a campaign or a brand. Influence Marketing aims to enhance an offer, create a need, convince the shopper and transform it into a buying act. Street Marketing devices are largely involved in these strategies which aim to attract and make the consumer adhere to the values of the brand.
In digital, influence marketing uses the notoriety and ability of bloggers and influencers to create a desire to buy from their followers. The exposure of certain influencers is such that Influence Marketing is proving to be a formidable marketing lever for awareness and for encouraging followers and consumers to follow and consume.
Scenarization
Influence marketing must incorporate creative storyboarding to encourage the widest possible distribution and propagation of shared content.
Affinity
Influence Marketing is part of a greater affinity associated with the brand, driven by opinion leaders in digital and brand experiences in Street Marketing.
Brand content
Influence Marketing drives advertisers to continually create new branded content that will be disseminated and propagated to feed communities.
Amplifier
Influence Marketing plays on the ability of digital to amplify and make brand content goes viral for exponential brand diffusion and exposure.
Influence marketing is one of the challenges of modern communication. This concept is part of the new brand strategies, it can take many forms to influence the shopper's behavior. Within the framework of a Street Marketing device, it becomes an event or experiential communication operation that will be relayed on social networks. In a pure digital strategy, it relies on sponsoring and the identification of well-known personalities who nurture a privileged relationship with large audiences.
The Urban Act agency accompanies you in the reflection and implementation of Influence marketing systems to maximize online relays and extend the campaign in a digital and global sphere.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.