Sound marketing
Play Two
Hatik at the top of the wave
Hatik, the rising star of French rap, is transforming the street into a special listening place for the release of his new album "Vague à l'Âme". To mark the...
Brand
Content
THE CREATION OF BRAND CONTENT IS A KEY ISSUE IN THIS DIGITAL AND SOCIAL MEDIA AGE
#Community #Notoriety #MarketingViral
WHAT IS BRAND CONTENT?
Brand content refers to the editorial content of a brand. It consiste of all its news, including the environment and the imagery it wishes to be associate with and share with the consumer. The brand sets itself on stage, tells its story, its experiences, its influences, its know-how and creates a lasting link with its audiences, its consumers and its community.
Brand Content is not necessarily commercial, it is rather oriented in an inspirational way to give to share, create a link or even brand preference. It aims to reinforce the attractiveness of the brand, the media support and content can be multiple but its objective is to create interest and loyalty of the audience or shopper. It is based on a story, an experience, and the sharing of common values to raise awareness and, above all, to encourage the greatest collective emotion.
News
Brand Content is a shared news item, relating to an event, a story or a source of inspiration associated with a brand identity.
Community
Brands have a vital need to create Brand Content to fuel communities and meet their expectations.
Digital
Brand Content relies on different distribution channels, Digital has become a formidable vector for instantaneous distribution of branded content.
Amplifier
Brand Content is designed to promote the strongest interaction between the brand and the shopper, the amplification has no limits.
Brand content campaigns carry ever-increasing marketing challenges. Brands must ensure that their values are known, shared and disseminated. To seduce shoppers, traditional media are no longer enough, the competitive context demands more, Brand Content provides a vector of differentiation, it creates value associated with brands and it contributes to greater brand differentiation.
The devices proposed by the Urban Act agency are part of a disruptive communication, they allow the brand to differentiate itself through the wealth of infinite possibilities offered by the urban environment and Street Marketing. Urban Act accompanies you in the creation of Brand Content in order to encourage communities to adhere and share your campaigns and the associated creative universe.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.