Urban signage
Off-White
A code of conduct according to the Off-White x André codes
Based on a common love of the street, the Off-White x André collaboration seemed unavoidable. To accompany them, Urban Act conceptualised an urban signage system...
Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
Shopper
Marketing
FACE TO FACE MEETING THAT AIMS TO ENCOURAGE THE ADOPTION OF THE PRODUCT
#Proximity #Geomarketing #Influence
WHAT IS SHOPPER MARKETING?
Shopper Marketing is an umbrella term that encompasses all the practices that aim to address the consumer within or near a retail point and influence his buying behavior or decisions. Shopper Marketing seeks an immediate impact on a consumer's purchase intentions. With the rise of e-commerce, shopper marketing strategies have evolved and brands are looking for new ways to attract and convince the shoppers.
Observe, learn, compare, and test the product! These are the 4 steps the shopper goes through before making a purchase.
Shopper Marketing aims to support the consumers at the various stages of their shopping journey through relevant mechanisms adapted to their expectations and needs. The goal is to create a sales funnel that will refine the offer, maximize satisfaction, and above all trigger the purchase.
With the introduction of digital media as a distribution channel for advertising content, DOOH, Phygital, and Geomarketing have become paramount to the development of successful brand experiences and effective sales funnels to guide the consumer through his shopping journey.
Proximity
Shopper Marketing is part of an approach favoring close proximity with the consumer for better awareness and acceptance.
Affinity
Shopper Marketing is conducive to strong customer satisfaction and brand affinity.
Customer satisfaction
Shopper Marketing seeks to establish a more personal relationship with the consumers and reinforce brand preference.
Geomarketing
Shopper Marketing leverages digital and mobile technology to cope with the movements and behaviors of the target audience.
With so many options on the overly saturated markets, it is quite difficult to find the right product at the right price. Shopper Marketing allows a brand to raise awareness and maximize customer satisfaction through a personalized offer.
The Urban Act agency provides a comprehensive range of Shopper Marketing solutions to complement your sales strategies. Product Sampling, Events, Commercial animation…devices that can create an engaging experience, generate ROI, strengthen brand association and preference, and trigger impulse sales.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.