Street meeting
RTL2
Depeche Mode fait sa résistance
Jeudi 16 Mars dernier, une opération de Street Marketing aux couleurs de RTL2 s’implante Place de la République à Paris : les auditeurs de la radio et les...
Condamnés
« Par jugement du 28 août 2024, le tribunal correctionnel de Paris a condamné la société URBAN ACT et son dirigeant pour la commission des délits d’apposition de publicités non conformes au règlement local de publicité ou illicitement apposées sur un site patrimonial remarquable ou sur des édifices classés, de juin 2017 à juin 2021. La société a été condamnée à l’amende maximale d’un montant de 37500 euros. Une peine financière a également été prononcée envers son dirigeant. Le tribunal a prononcé ces peines au vu des multiples avertissements par les autorités administratives dont la société URBAN ACT n’a tiré aucune conséquence, démontrant son mépris pour la règlementation relative à la publicité dans l’espace public. Le tribunal a ordonné la publication de cette condamnation à titre de peine complémentaire. »
Street
Meeting
THE PUBLIC SPACE AS A PLACE OF EXCHANGE AND SHARING FOR A COLLECTIVE MEETING
#EventMarketing #Proximity #Interaction
Proximity
The Street Meeting offers the possibility to meet an audience in a privileged moment of proximity and in a rather unusual context.
Creativity
The Street Meeting allows a great creativity in the way of approaching the event and the scripting of the operational sequence.
Scenarization
The scripting and orchestration of the street meeting can take many forms and respond to a wide variety of objectives and brand contexts.
Brand content
The Street Meeting favors atypical meetings and situations of all kinds, they are conducive to the creation of branded content.
AGENCY EXPERTISE
- Reflection on the objectives of the operation and the relevance of organizing a meeting in the public space.
- Scripting of the event according to the theme: brand event, product launch, rebranding, ...
- Advice on the implementation of this device: original choreography, interactive animation, brand staging, ...
- Choice of locations favoring quantity in terms of crowding and quality in terms of level of contact and originality of interaction.
STRENGTHS AND HIGHLIGHTS
- An exclusive and tailor-made operation.
- The target audience is both participant and an ambassador of the event.
- Niche content to engage your online community.
ECO-RESPONSIBILITY
- Advertising media made from PEFC certified flexible materials (100% heavy metal free) or PVC FREE rigid materials.
- Solvent-free printing.
- Traceability: post-operation cleaning and recycling of the materials used.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.