THE PUBLIC SPACE AS A PLACE OF EXCHANGE AND SHARING FOR A COLLECTIVE MEETING
#EventMarketing #Proximity #Interaction
The Urban Act agency offers event systems in the form of street meetings, a meeting place announced and distributed by word of mouth, social networks, media to respond to a brand issue that wants to organize a meeting in the street.
The Street Meeting offers the possibility to meet an audience in a privileged moment of proximity and in a rather unusual context.
The Street Meeting allows a great creativity in the way of approaching the event and the scripting of the operational sequence.
The scripting and orchestration of the street meeting can take many forms and respond to a wide variety of objectives and brand contexts.
The Street Meeting favors atypical meetings and situations of all kinds, they are conducive to the creation of branded content.
Reflection on the objectives of the operation and the relevance of organizing a meeting in the public space.
Scripting of the event according to the theme: brand event, product launch, rebranding, ...
Advice on the implementation of this device: original choreography, interactive animation, brand staging, ...
Choice of locations favoring quantity in terms of crowding and quality in terms of level of contact and originality of interaction.
STRENGTHS AND HIGHLIGHTS
An exclusive and tailor-made operation.
The target audience is both participant and an ambassador of the event.
Niche content to engage your online community.
Advertising media made from PEFC certified flexible materials (100% heavy metal free) or PVC FREE rigid materials.
Traceability: post-operation cleaning and recycling of the materials used.
A very specific profession, strong customer expectations and local know-how that is not always mastered or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.