Depeche Mode fait sa résistance
Jeudi 16 Mars dernier, une opération de Street Marketing aux couleurs de RTL2 s’implante Place de la République à Paris : les auditeurs de la radio et les...
THE PUBLIC SPACE AS A PLACE OF EXCHANGE AND SHARING FOR A COLLECTIVE MEETING
#EventMarketing #Proximity #Interaction
The Urban Act agency offers event systems in the form of street meetings, a meeting place announced and distributed by word of mouth, social networks, media to respond to a brand issue that wants to organize a meeting in the street.
The Street Meeting offers the possibility to meet an audience in a privileged moment of proximity and in a rather unusual context.
The Street Meeting allows a great creativity in the way of approaching the event and the scripting of the operational sequence.
The scripting and orchestration of the street meeting can take many forms and respond to a wide variety of objectives and brand contexts.
The Street Meeting favors atypical meetings and situations of all kinds, they are conducive to the creation of branded content.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.