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THE PUBLIC SPACE AS A PLACE OF EXCHANGE AND SHARING FOR A COLLECTIVE MEETING

#EventMarketing #Proximity #Interaction


The Urban Act agency offers event systems in the form of street meetings, a meeting place announced and distributed by word of mouth, social networks, media to respond to a brand issue that wants to organize a meeting in the street.
Proximity
Proximity

The Street Meeting offers the possibility to meet an audience in a privileged moment of proximity and in a rather unusual context.

Creativity
Creativity

The Street Meeting allows a great creativity in the way of approaching the event and the scripting of the operational sequence.

Scenarization
Scenarization

The scripting and orchestration of the street meeting can take many forms and respond to a wide variety of objectives and brand contexts.

Brand content
Brand content

The Street Meeting favors atypical meetings and situations of all kinds, they are conducive to the creation of branded content.

AGENCY EXPERTISE

  • Reflection on the objectives of the operation and the relevance of organizing a meeting in the public space.
  • Scripting of the event according to the theme: brand event, product launch, rebranding, ... 
  • Advice on the implementation of this device: original choreography, interactive animation, brand staging, ... 
  • Choice of locations favoring quantity in terms of crowding and quality in terms of level of contact and originality of interaction.
STRENGTHS AND HIGHLIGHTS

  • An exclusive and tailor-made operation.
  • The target audience is both participant and an ambassador of the event.
  • Niche content to engage your online community.
ECO-RESPONSIBILITY

  • Advertising media made from PEFC certified flexible materials (100% heavy metal free) or PVC FREE rigid materials.
  • Solvent-free printing.
  • Traceability: post-operation cleaning and recycling of the materials used.
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Realisations expertise Street Meeting

Street meeting
RTL2
Depeche Mode fait sa résistance
Jeudi 16 Mars dernier, une opération de Street Marketing aux couleurs de RTL2 s’implante Place de la République à Paris  : les auditeurs de la radio et les...
Event Marketing
+ See the campaign
Street meeting
PIAS Recordings
Bon Iver, 29 et un tour du monde
À l’occasion de la sortie du nouvel album de Bon Iver, Urban Act a mis en place une opération de Stickering Grand Format ainsi qu’un happening permettant une...
Event Marketing - Teasing Reveal Strategy
+ See the campaign
Street meeting
Universal Music Group
Le son de Kiesza résonne dans Paris
"Sound Of A Woman", le premier album de Kiesza, s'apprête à être dévoiler au public qui l'attend avec impatience. Pour marquer cette sortie tant attendue,...
Event Marketing - Grand Public Event
+ See the campaign
Street meeting
Beggars Banquet Records
Une campagne arrivée à maturité
Et qui s’appuie notamment sur des opérations de street marketing pour générer du buzz et communiquer sur l’actualité de ses artistes. Label indépendant créé en...
Event Marketing - Alternative Marketing
+ See the campaign
Discover all our realisations

NATIONAL AND INTERNATIONAL OUTREACH

A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.

Paris

New York

London

Milan

Barcelona

Tokyo

Los Angeles

Hong Kong

Berlin

Other cities

LET’S MEET!
A need ? A question ? A brief to share?
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