Sound marketing
Les 3 Fontaines
Celebrating the opening of the extension
To celebrate the opening of its extension, Les 3 Fontaines shopping centre organised a 5-day festival full of surprises. Concerts, showcases, comedy shows and...
Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
SURPRISING AND CAPTIVATING AUDIENCES
#Event marketing #Event marketing #Sensory marketing #Immersion
Sound Marketing offers the possibility to approach and surprise the "shopper" in a privileged moment of proximity that few media can offer.
Sound Marketing allows great creativity in the sound content broadcast and the scripting of the operational sequence.
Sound Marketing can take many forms and be part of a surprise effect consistent with the campaign objectives and brand identity.
Sound Marketing favours offbeat scenarios, surprise reactions, seductions and amuse shoppers, conducive to the dissemination of brand content.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.