Sound marketing
Les 3 Fontaines
Celebrating the opening of the extension
To celebrate the opening of its extension, Les 3 Fontaines shopping centre organised a 5-day festival full of surprises. Concerts, showcases, comedy shows and...
Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
Sound
Marketing
SURPRISING AND CAPTIVATING AUDIENCES
#Event marketing #Event marketing #Sensory marketing #Immersion
Proximity
Sound Marketing offers the possibility to approach and surprise the "shopper" in a privileged moment of proximity that few media can offer.
Creativity
Sound Marketing allows great creativity in the sound content broadcast and the scripting of the operational sequence.
Surprise effect
Sound Marketing can take many forms and be part of a surprise effect consistent with the campaign objectives and brand identity.
Brand content
Sound Marketing favours offbeat scenarios, surprise reactions, seductions and amuse shoppers, conducive to the dissemination of brand content.
AGENCY EXPERTISE
- Reflection on the objectives of the operation and the relevance of integrating a sound dimension in the urban space: concept, objectives, key messages.
- Scripting of the event according to the theme: brand event, product launch, rebranding, ...
- Advice on the implementation of this device: interactive animations, brand staging, surprise and punctual sound device, ...
- Choice of locations favouring quantity in terms of interaction with the public and quality in terms of level of contact and originality of the interaction.
STRENGTHS AND HIGHLIGHTS
- A tailor-made and unique operation.
- Appropriation by the target audience of the message to become the 1st vehicle of promotion.
- Content creator to feed its digital universe and create a link with his community.
ECO-RESPONSIBILITY
- Use of flexible materials without heavy metals certified PEFC 100% or rigid materials 100% PVC-free for visibility supports.
- Solvent-free printing.
- Traceability: post-operation cleaning and recycling of supports.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.