As part of the campaign featuring Hollywood star Zendaya, the Valentino brand decided to take over the urban space with a wild poster campaign in Milan, London...
THE DIGITIZATION OF THE URBAN SPACES
#GUERILLAMARKETING #LARGE-SCALE #LIVE #IMMERSIVE
The agency Urban Act offers various video projection displays in the street to meet the needs and problems of brands, long range street projection, mounted on a pick-up truck, for an XXL or even monumental rendering, human projection for a more intimate diffusion, of proximity allowing a certain mobility in the same neighborhood.
The Street Projection offers a great proximity to the public exposed, it gives intensity to a speech in the street.
An oversized format, a strong and disruptive immersion, the Street Projection favours a growing impact, even more so in the diffusion of 3D mapping.
Street Projection is a Digital Out of Home device that is not limited by a frame and that is opportunistically implanted in the city.
Street Projection allows for the creation of Brand Content, its event-driven and rare character feeds brand preference.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.