Wall covering
Prada
The new Prada paterns are on show in Paris!
An unusual urban billboard has been set up in the heart of the capital's most iconic districts. Signed by Prada, this Wall Covering is displayed in the middle of...
Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
Wall
Covering
AN EXTRAORDINARY URBAN DISPLAY THAT IS AESTHETICALLY PLEASING
#WildPremiumPosting #Creativity #Visibility
Proximity
Wall Covering allows you to place the visual creations and messages of the brands by privileging a very close proximity with the shopper.
Creativity
The Wall Covering is part of a creative and even artistic process of a visual declined and adapted to the shapes of a pre-empted wall surface.
Emerging
Wall Covering offers large-format installations while privileging a great proximity to the exposed public which amplifies the emergence.
Customization
The Wall Covering is not constrained by a frame, it is exposed on the most diverse forms and wall facades by coming to marry the forms of the facade or not.
AGENCY EXPERTISE
- Advice on the relevance of the support according to the campaign, the target, the duration, the visual and its adaptations.
- Recommendation on the planning of this type of display, its specificities and the choice of the support used, adhesive or paper.
- Geolocalized and punctual approach, location and mapping of the installations for a coverage most in adequacy with the objectives of the campaign.
STRENGTHS AND HIGHLIGHTS
- A customised event display.
- An unavoidable visibility on the locations of the installations.
- High quality treatment of the installations.
ECO-RESPONSIBILITY
- Solvent-free printing.
- Traceability: post-operation cleaning.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.