DEVELOPING BRAND AWARENESS MEANS TRYING TO MAKE IT A LASTING PART OF THE SHOPPER'S MINDSET AND MAKE THE BRAND A REFERENCE FOR CONSUMERS
#Creativity #Affinity #BrandContent
WHAT IS BRAND AWARENESS?
Brand awareness measures the degree of presence of an advertiser in the mind of a consumer. It is a key performance indicator and one of the most strategic objectives for brands. There are several types of brand awareness:
- Spontaneous notoriety, when people quote the brand naturally without any external element or help.
- Assisted notoriety, when brand recognition is facilitated by a list of proposals.
- The Top Of Mind, it is a 1st rank notoriety, the brand is quoted first and spontaneously.
To increase their notoriety, brands have many marketing levers to approach, interest and seducte the consumer in a targeted and impactful way within his daily life. The street, the shopper's meeting place and place of travel par excellence, enables them to reach extremely high volumes of shoppers. The brand comes into contact with the consumer with the objective of creating a bond, enhancing its offer and identity and initiating a special, lasting relationship with the consumer.
It is the quest for this desire for seduction and recognition that drives awareness campaigns. Advertisers enhance their identity, imagery and brand universe to create proximity, affinity and adherence to the values and image of the brand.
Increasing brand awareness is one of the primary challenges for advertisers. It has a direct impact on consumer behavior and purchasing habits. As a creator of value and emotion, measures aimed at increasing brand awareness must attract and share the brand universe in order to encourage ownership, create a lasting bond with the shopper and promote brand preference.
The Urban Act agency offers a number of measures to support the emergence of brand awareness among any target group. Wild Marketing, Event, Road Show or Ambush Marketing, the agency imagines and deploys the most striking devices to approach and seduce your target in the heart of urban flows.