Helium balloon
Air France
When the blue of the sky touches the earth
For the launch of Air France’s new airline, Joon, the agency has deployed a large-scale urban diversion operation involving two distinct phases: a teaser and a...
Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
Helium
Balloon
A CREATIVE MEDIUM FOR SHOPPER INTERACTION, IT CREATES AND PROMOTES A FUN AND FESTIVE ATMOSPHERE WHILE GAINING HEIGHT
#StreetMarketing #Emergence #Air #Proximity
Fun
This communication medium is very well received by the public. A high density of helium-filled balloons immediately induces a collective festive effect.
Affinity
The Helium Balloon is the affinity Street Marketing support par excellence, the brand is thus associated with a moment of joy and sharing in the urban space.
Impact
The Helium Balloon is a particularly impactful Street Marketing tool, it allows dense installations for a strong emergence.
Amplifier
The Helium Balloon is a medium that the public appreciates and appropriates to the great benefit of the dispersion of the message in the public space.
AGENCY EXPERTISE
- Advice on the operational strategy for the deployment of the Helium Balloon.
- We take into account the nature of the operation to assist in the choice of the most relevant option given the different balloon options (helium inflated balloons, opaque latex balloons or mylars in the shape or customized beach balloon ...).
- Operational control of the animation of the device according to the objectives of the campaign.
- Mapping of the field of action and deployment according to the desired radiation, activation according to a hyper-targeting approach.
STRENGTHS AND HIGHLIGHTS
- An emergence in the unique urban space.
- A mobility of the medium that offers additional visibility to the device, initiated by the public itself.
- Event support to other Street Marketing or Event Marketing devices.
ECO-RESPONSIBILITY
- Post-operational cleaning.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.