USING NEW COMMUNICATION SUPPORTS IS AN IMPORTANT CHALLENGE OF DIFFERENTIATION AND EMERGENCE FOR MORE AND MORE ADVERTISERS
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WHAT IS ALTERNATIVE MARKETING?
Alternative Marketing is a set made up of a plethora of new forms of marketing that are all aim to create real emotional connections with the target audience in order to develop "digital word of mouth" by using media and operations that are more offbeat and original. Street Marketing and Guerrilla Marketing are the two different forms of communication most frequently associated with Alternative Marketing. They offer the possibility to develop proximity, interest, notoriety, but also credibility and even adherence to the values of the brand through creative and offbeat devices.
Alternative Marketing stands out for its originality and the multiple forms it can take, through the use of constantly evolving media, particularly with DOOH, Phygital or Geomarketing.
Given the commitment Alternative Marketing provides, its ability to be implemented in a hyper-targeted manner and the attractiveness it initiates, the latter promotes better interaction with the target and a greater awareness of the advertising message. A link that the classic media no longer always creates with the target.
The street is a place of expression and (almost) infinite freedom that alternative marketing appropriates to offer new possibilities and perspectives of communication that break with the classic and historical offer.
The Urban Act agency proposes alternative devices to face the saturation of the advertising market in its most classic form and the common desire of advertisers to renew themselves and integrate more creativity in the advertising deployments of their campaigns.
Guerrilla marketing, Wild Marketing, Ambush Marketing, Tactical Media have been an integral part of Urban Act's offer for more than 20 years, which is also what makes the agency an expert in this extraordinary advertising market.