Wild posting
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Teasing Reveal
Strategy
SEQUENCING A SPEECH TO MAXIMIZE ITS IMPACT AND FEEDBACKS
#Creativity #Orchestration #Virality
WHAT IS A TEASING REVEAL STRATEGY?
The Teasing Reveal strategy refers to a campaign that is set up in two stages, first to encourage questioning and then to provide an answer in the form of revelation. The teasing phase exposes a subject, evokes a questioning, creates interest to maximize the emergence or even the sharing of the campaign. The second phase constitutes a revelation and brings an answer to this questioning, to this interest aroused, the revelation gives resonance to a campaign for a greater notoriety associated with the brand.
Teasing Reveal communication creates differentiation for brands when the campaign content and design is right, sets the right tone, captures the interest of audiences and generates sharing on social networks. This strategy is ideal in the context of a notoriety deficit, for a brand or product launch in particular. There are more chances of the campaign going viral and allow from these Teasing Reveal strategies an exponential growth in brand emergence through spontaneous campaign sharing and digital support.
Scenarization
The Teasing Reveal Strategy must be thought of within the framework of a creative and global scenario of the campaign, associating the right mix between regulated and/or unregulated media.
Orchestration
Orchestration of engagement is at the heart of the Teasing Reveal Strategy to maximize the impact of the campaign and foster the greatest resonance associated with the content delivered.
Brand content
The strength of a good Teasing Reveal strategy is to create a branded content that will initiate a wider diffusion of reveal through the questioning and the interest aroused in teasing.
Amplifier
The sequencing of a campaign in 2 phases allows an amplification of the message, a greater spontaneous sharing and globally a more ambitious viral diffusion of the campaign.
The Teasing Reveal Strategy has become a full-fledged alternative for differentiation in communication. This strategy can combine traditional media with Street Marketing supports. A Teasing campaign can very well be initiated in wild posting, in wall Covering or in Clean Tag to be revealed by the same supports at the same places or to be revealed by a more traditional distribution channel.
The Urban Act agency accompanies you in the conception and production of devices integrating a Teasing Reveal orchestration which aim to create an expectation and a questioning around a somewhat enigmatic speech to reveal its attribution in Reveal phase and to promote a greater propagation and appropriation of the campaign.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.