Event sampling
Prada
At the heart of people's lives
When know-how meets expertise, the collaboration between Prada, Parisian bakeries and New York grocers "feels like" evidence. To promote Prada's new Fall 2021...
Ambient
Marketing
DIVERT THE CITY, BLEND INTO THE ENVIRONMENT TO DIFFERENTIATE AND EMERGE AS CLOSE AS POSSIBLE TO YOUR TARGET!
#Notoriety #Affinity #Hypertargeting #Viral
WHAT IS AMBIENT MARKETING?
Ambient Marketing is defined as a differentiation strategy that responds to a desire of advertisers to create an interaction with their target while blending into the urban environment. This concept is based on the detour of furniture, infrastructures or components present in the public space, often creative these devices are conducive and more likely to go viral on social networks. In this way, the brand can put itself on stage, tell a story and script its campaign.
Ambient Marketing is not only a commercial support, it can take multiple forms. It is well designed, created and deployed to generate interaction, to promote and encourage an appropriation to the exposed public for its surprising and creative character. Here, brands share its DNA, its values, a story around a product all revolving around a creation spread through a free, unexpected and unprecedented speech.
To take the street means go and meet the target make, seduce them and make a difference. It also means to imagine a communication full of originality and to make this communication something unorthodox and unexpected. Here, it is a question of leaving the usual advertising approach and it goes without surprise that the speeches take the form of a detour from a staircase or an urban support, a street video projection, a happening, an artistic visual experience, ... etc... This link between the brand and the shopper favors appropriation, brand preference and inks the brand's notoriety and associated affinity in a lasting way.
Proximity
Ambient Marketing allows a campaign to be implemented in the heart of the shopper's living spaces.
Affinity
Ambient Marketing invites itself into the daily life of the target market, transforms it to promote a collective emotion that creates affinity associated with the brand.
Hypertargeting
Ambient Marketing offers ultra-geolocalized facilities to respond to the most specific targeting issues.
Brand content
The creative dimension of Ambient Marketing promotes the appropriation of brand content by the exposed public and feeds brand preference.
Ambient Marketing is a marketing concept that is more and more in demand and appreciated, and which takes place at the heart of urban travel. Brands want to enhance and promote their news and the values they carry, Ambient Marketing allows them to differentiate themselves more and share this differentiation on digital platforms. It is this desire to create a link with the shopper that leads advertisers to think about new differentiating features. More than ever, Ambient Marketing remains a vector of notoriety and participates in the creation of value in a context of tougher competition.
The range of possibilities offered by Ambient Marketing is immense and the Urban Act agency offers tailor-made solutions that allow for the creation of privileged encounters with the target, conducive to seduction and emotion, for a better emergence of brands in the urban environment.
Whether it is through wild Marketing devices such as Wall Covering, Collage Street Art or ‘Affichage’ board whose emergence and effectiveness is no longer to be proven, those Guerilla Marketing devices such as Clean Tag, Video Projection or Mural Fresco or specific devices for Event Marketing creates a more immersive brand experience, Ambient Marketing solutions are numerous and can be adapted to any problem.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.