Wild posting
Paco Rabanne
Quand se parfumer devient un jeu
Quand le plus flambeur des lingots et le plus insolent des diamants rencontrent l’icône du rétrogaming Pac Man, pour une édition collector, cela donne naissance...
Pop-up
Store
MEETS THE NEED FOR PROXIMITY WITH THE SHOPPER AND PRESENTS A ONE-OFF OFFER, LIMITED IN TIME
#ContactLive #Notoriety #Experienced
WHAT IS A POP-UP STORE?
The concept of the ephemeral store, also called Pop-up, responds to different strategies or commercial issues but the starting point remains the same for all brands: experience, creativity, meeting to serve a brand event in which the public will participate and adhere for its attractiveness and temporary nature.
Pop-up stores can take many different shapes and forms to establish themselves in the heart of cities, in a classic store, a shopping mall, an unusual place or even at the site of an event. The approach can be purely commercial with a limited edition offer, it can be more artistic or identity-based, or even based on the history of the brand.
This freedom of form and location makes it possible to go beyond the classic framework of a boutique or an expected brand space, to free oneself from the commercial rules commonly applied and to demonstrate originality, creativity and even transgressiveness. Brands are constantly seeking to enhance their image in order to maintain this important link with their consumers, which fosters commitment and even brand preference. The Pop-up Store is part of the brands' desire to create content, produce new news and feed communities for greater associated affinity.
Proximity
The Pop-up Store offers the possibility to meet and share a brand universe by integrating a great proximity with the shopper.
Scenarization
The Pop-up Store offers multiple scenarios of the event in line with the campaign objectives and brand identity.
Brand experience
The Pop-up Store is designed to promote the strongest interaction between the brand and the consumer, the experience is at the heart of the encounter.
Brand content
The Pop-up Store enhances brand news, its ephemeral aspect, its event dimension and the associated attractiveness make it a brand content ready to share.
The Pop-up Store has become a strategic challenge for advertisers to promote greater proximity, respond to commercial challenges and produce brand news. A creator of value and emotion, the Pop-up Store can also be part of a more experiential approach, inviting the public to share a world, a philosophy, a way of life, a brand identity, etc.
The Pop-up Store, a concept ... the Street our expertise ! To conquer your target and much more, Urban Act offers you its expertise to design and produce the experiential pop-up store that will meet your objectives and expectations. Many devices can be used to create traffic to the Pop-up Store by marking out the frequented areas and activating supports such as Urban Signage, Digital Signage or Display Board.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.