Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
WILD STICKERING - SAINT LAURENT - COLLECTION PRINTEMPS/ÉTÉ 2021 - LONDRES
From the Seine to the Thames: Changing banks for Saint Laurent
Campaign: Collection printemps/été 2021
City: Londres
Expertises: Wild Stickering, Wild Posting
Saint Laurent Rive Droite crosses the Channel to London with some wild stickering in its suitcases. The French haute couture brand announced the presentation of its new Spring/Summer 21 men's collection outside the framework of Fashion Week.
Between Trafalgar Square and Buckingham Palace, the Stickering Sauvage is part of a visibility of detail, allowing Saint Laurent to be closer to its target. Stickering Sauvage also allows for great creativity and diversity of visuals to blend in with the street furniture.
It is with an unavoidable presence in the city known as "The Old Smoke" that Saint Laurent begins the debates of Fashion Week. The campaign was accompanied by a "Affichage Sauvage" (Wild Display), allowing for strong repetition, emergence and differentiation in the heart of the English capital.
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NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.