Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
Pour la deuxième année consécutive, la prestigieuse maison de couture française Givenchy a proposé à ses abonnés Instagram, un jeu-concours leur permettant d'assister à son prochain défilé lors de la FW 2018.
Un dispositif de stickering a été déployé sous la forme d’un jeu concours incitant le public à rechercher le logo 4G sur une sélection de 10 quartiers trendy Parisiens. Le principe : retrouver les stickers 4G, les prendre en photo avant de les poster sur son compte Instagram accompagnée du #GivenchyFamily.
Urban Act renouvelle donc l’utilisation de ce support original et participatif, faisant du public, un acteur à part entière de ce dispositif.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.