Always at the forefront of trends and digital, Virgil Abloh never stops innovating to present the collections of Off-White, the high-end streetwear brand that needs no introduction. In January, the American designer reinvented himself once again for the release of the spring/summer 2021 men's and women's collection: all you need is a smartphone and a QR code to access the Imaginary TV digital platform where the public can discover the exclusive silhouettes of this new wardrobe called "Adam & Eve".
This large-scale campaign, which is part of a Wild Poster campaign deployed in Paris and Milan, reinvents the customer experience by pushing back the limits of phygital.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.