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Janvier 2021

WILD POSTING - OFF-WHITE - IMAGINARY TV - PARIS

Off-White pushes the boundaries of phygital

Advertiser: Off-White
Campaign: Imaginary TV
City: Paris, New York, Milan
Expertises: Wild Posting

Always at the forefront of trends and digital, Virgil Abloh never stops innovating to present the collections of Off-White, the high-end streetwear brand that needs no introduction. In January, the American designer reinvented himself once again for the release of the spring/summer 2021 men's and women's collection: all you need is a smartphone and a QR code to access the Imaginary TV digital platform where the public can discover the exclusive silhouettes of this new wardrobe called "Adam & Eve".

This large-scale campaign, which is part of a Wild Poster campaign deployed in Paris and Milan, reinvents the customer experience by pushing back the limits of phygital.

Other realisations expertise Wild Posting


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